Not clear about the strategy behind this. Must either have massive overstock, or some other issues.
Anyone have any inside scoop?
Essentially, you would have 2 people buy a Cervelo together and each would save $1000.
Cervelo would give dealers an R5 frameset in return for each package sale.
This is most likely the result of the sale. The R5 is an amazing bike, highly recommended. Cervelo also have already released the 2013 line up, so there is nothing big coming down the tubes just yet (but very soon)
This just reinforces the notion that Cervelo is on a slide and loosing ground quickly to everyone else.
At that price you certainly can't go wrong.
Cervelo regressing? Don't think so.
duodiscus wrote:Cervelo regressing? Don't think so.
Perhaps on the business/marketing side, but not not on the product side.
Owned an S2 myself a couple of years ago and thought it was great.
I wondering whether being part of a larger group has killed the boutique image and thinking. Remember thinking Cervelos were more of a premium brand. Half price discounts certainly kills that image!
Old model: pro geometry, pro image but did not sponsor a pro team
New model: sportive geometry so lost pro image but sponsored pro team
Cervelo tried to make their bikes fit a wider audiance, but the policy back fired.
These are just thoughts and probably a load of rubbish. Maybe they are selling as many bikes/frames as ever but they over manufatured (possibly to keep unit price down) and need to shift the excess.
Quite frankly this half price sell off is baffling, and bloody annoying considering I bought one at nearer full price, only 20% off.
wasabi1 wrote:Perhaps on the business/marketing side...
...I wondering whether being part of a larger group has killed the boutique image and thinking. Remember thinking Cervelos were more of a premium brand. Half price discounts certainly kills that image!
From everything I looked at regarding Cervelo and the acquisition by Pon, they (Cervelo) seem to be in a much better position than they have been in most recent years. If anything, they're far stronger. It's to be expected that some changes will be made with an acquisition like that, but the core Cervelo group is still the same that it's always been (although Vroomen is doing his own thing with mountain bikes now).
It seems to me that the 50% off of 2012 frames is nothing more than an end of year/end of paint scheme clearing of those items from inventory. That's why it's such a great deal. To suggest that Cervelo is slipping because of this is just silly.
Nytro, a premium Cervelo dealer here in Southern California, have started listing the 2013 models along with 2013 prices on their site. There's nothing cheap or discount about those prices.
konky wrote:These are just thoughts and probably a load of rubbish.
You said it, not me...
konky wrote:Quite frankly this half price sell off is baffling, and bloody annoying considering I bought one at nearer full price, only 20% off.
It does indeed suck if you weren't able to take advantage of a great sale. At least you didn't pay full price like some of us have...
At the end of the day, there will be sales and super deals that don't coincide with our buying schedule and that's just life. You still got an awesome bike though.
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