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Its been a while since I posted anything on WW . But I come here , scroll trough interesting stuff every other day or two .
Since I'm not racing anymore , and due to the job I'm doing , I barely have time for "serious" ride outside ... so there isnt much to talk about or post bike related stuff....:/
But this project is something interesting for all of us here , and I would love to hear your opinion on this
Craig liked it a lot , and In next few months we are going to work together to make this concept real .
So enough talk, I'll just put the images below
( warning! Long File, prepare to scroll a lot )
or you can see it here: http://www.behance.net/gallery/Visual-I ... i/11040993" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;
Also, this is not my attempt to advertise Gaulzetti or myself , just something that I think its worth sharing here .
I think it's a well laid out visual presentation, except I don't think the intro image style matches with the rest.
Is it fresh and original as a bicycle brand identity? Ummmm.. Yes somewhat, I think so. Definitely an enhancement.
Is it fresh and original as graphic design per se? I don't think so, but the presentation is still well excecuted.
Correct , thats how it started .
Yeah intro image doesn't match with the rest of the presentation , its just there to draw attention to the project (its presented on behance).
Style and identity, fresh or not .
"these are race bikes, not art pieces" - this was one of the guidelines I followed .
So main purpose of design was to show and pass this "feeling an philosophy" to the end user . Thats why I chose to go with "swiss" and industrial approach to this project . I think it fits perfectly .
It cant be described as something new, fresh or revolutionary , but I dont look at design that way anymore. It either sends the message or not . That it what really matters at the end
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I agree with Eurperg that it isn't fresh and original graphic design, but in terms of the industry you're applying it to that isn't necessary. At this point getting a small company like Gaulzetti up to the current course is a pretty good achievement on its own. If the budget and effort is higher, take it to the edge. Then again, having seen the branding and efforts from InterBike and EuroBike, this industry is slow to evolve and they gradually shift the audience (in this case 'recreational cyclists' who are more prone to an inertia of maintaining tradition rather than pushing new frontiers). So in that sense, I wouldn't worry about it too much.
Personally I wanted to see more of what you were doing with the first image. Just a personal aesthetic, but I want to see more livelihood and color out there in the industry, bolder moves which your first image does. Following that the trend is clean and contemporary, again which is great, but it falls into the cliché motifs we see from a lot of up coming brands (Chrome, Mission Workshop, DZR, Rapha) with tamed hues and heavy emphasis on iconography. This is just a personal aesthetic, obviously, and I want to emphasize that I think your work is very well done and with a bit of refinement it can help Gaulzetti's business aims.
Later, when the budget and market share is higher, start pushing against the walls a bit more.
yeah , uploaded older version of file ... will be corrected .
In terms of visual/graphic development there is a lot of space to improve, upgrade/add elements. I will keep updates here also. Presentation shown here is starting point.
Texts are taken from current Gaulzetti webpage , so I think Craig can answer this question better than me .
Thanks everybody for your feedback on this, really appreciate this !!
All the small graphic and typographic details really make or break a design like this, keep on puzzling, you'll get there.
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