NEW new Madone 2025

[cleanneon98]

With the Madone and Emonda out of Project One and some insider hints, it is pretty much guaranteed at this point that this new TREK bike will be the 8th generation Madone (some have said will be named Infinity ). This bike will replace the Madone and Emonda as yet another company jumps on the do-it-all bandwagon. Expected debut at Dauphine

Discuss

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6/2/24 edit: more photos from Dauphine here

More photos at https://road.cc/content/tech-news/new-t ... ine-308603
There is a photo of the tub tube with a Madone label.

First win on the new bike though Mads Pedersen at Dauphine.
https://x.com/LidlTrek/status/179727964 ... 60/video/1

BikeRadar video from Dauphiné: https://youtu.be/b-uX_G5itxs?si=CtfwZpwvwCVySDBa

[req110]

That looks cool. I think it has a potential to be nice alternative to SL8

[cleanneon98]

I'm going to guess based on just my feelings that weight will be ~800g

[wheelsONfire]

With Treks financial situation, this move seems inevitable..

[cleanneon98]

I'm curious if it will even be called a Madone or just go by this potential Infinity name. Trek tend to use the top tube for names and these photos don't show Madone there.

[Roel W]

With Treks financial situation, this move seems inevitable..

Treks in bad financial situation?
The current Madone is not that old and the current Emonda neither.

[wheelsONfire]

With Treks financial situation, this move seems inevitable..

Treks in bad financial situation?
The current Madone is not that old and the current Emonda neither.

Yeah, kind of...
https://www.cyclingweekly.com/news/the- ... ock-levels

[cleanneon98]

With Treks financial situation, this move seems inevitable..

Treks in bad financial situation?
The current Madone is not that old and the current Emonda neither.

Gen 7 Madone is wrapping up the second year and the current Emonda is currently in its 4th year and really shows, it has been outdone for a few years by bikes that were lighter and more aerodynamic.

TREK have always had good options for the customer but the amount of SKUs is insane. Just off the top of my head here is how they offer the gen 7 Madone and within each there are 8 sizes, and the Madone isn't even offered in Aluminum which would be even more SKUs.

Madone SL 105 5 colors
Madone SL Ultegra 5 colors
Madone SLR 105 5 colors
Madone SLR Ultegra 5 colors
Madone SLR DA 5 colors
Madone SLR Force 5 colors
Madone SLR Red 5 colors

I'd have liked to see them reduce color options but that's not going to save them as much money as consolidating whole models together, or going to a build to order model for some of these bikes so they don't have as much ready to go stock but this would probably cost them MORE money to orchestrate.

[BikeTyson]

With Treks financial situation, this move seems inevitable..

Treks in bad financial situation?
The current Madone is not that old and the current Emonda neither.

Gen 7 Madone is wrapping up the second year and the current Emonda is currently in its 4th year and really shows, it has been outdone for a few years by bikes that were lighter and more aerodynamic.

TREK have always had good options for the customer but the amount of SKUs is insane. Just off the top of my head here is how they offer the gen 7 Madone and within each there are 8 sizes, and the Madone isn't even offered in Aluminum which would be even more SKUs.

Madone SL 105 5 colors
Madone SL Ultegra 5 colors
Madone SLR 105 5 colors
Madone SLR Ultegra 5 colors
Madone SLR DA 5 colors
Madone SLR Force 5 colors
Madone SLR Red 5 colors

I'd have liked to see them reduce color options but that's not going to save them as much money as consolidating whole models together, or going to a build to order model for some of these bikes so they don't have as much ready to go stock but this would probably cost them MORE money to orchestrate.

A counter argument to this is that having all those color choices is a huge plus to the consumer. I’ve lost count the times I’d find a build that suits my wants and budget, but that particular model has terrible paint options that I just abandon the purchase altogether. So I either wait and hope for better colors or buy a different bike. It’s happening right now. I am looking at a Cannondale SuperSix. I want Ultegra Di2. But I don’t like the paint jobs they offer at that level. If they offered all the colors for each spec, I would have bought the bike 4 months ago. But now I’m left with either waiting until August (rumored new colors) or I buy the paint I want and have to strip the parts and rebuild.

And honestly, I feel the Trek example actually simplifies things for themselves. You have 5 colors and 5 specs for the SLR. So you think, that’s 25 different options. But really it’s just 5 different frames, and you build out whatever spec you want. As opposed to say the Tarmac SL8 that has 2 or 3 unique paint jobs for every spec level. I just counted 12 unique options. As in 12 separate paint jobs. Plus the 10 different paint jobs for framesets. So 22 different frames. Trek has 5 SL, 5 SLR, and 2 framesets. So that’s 22 vs 12.

So for Trek, you pick your color and then pick your spec. With Specialized you have to choose one or the other, or hope that they match up.

[cleanneon98]

I agree on more options for the consumer but that math would only work out if they had components and frames sitting separately in a warehouse and boxed them as they are ordered, it doesn't work when they want to have ready to go stock of all of those various configurations.

I've run into the same issue when I was looking at the Soloist, wanted white but it didn't come with Ui2 and I passed on the bike all together.

[jfranci3]

It'd be interesting if they recombine the Madone and Emonda. This makes a lot of economic sense to me, as I don't think I've ever seen a Madone in the real world. I don't know why it existed in so many flavors, when it should have existed like the Crockett , Boone, and Domane RSL as a frame and single build item (maybe Project One / build to order only). The Emonda has moved from a 'lightest thing possible' (aethos, TCR) to a general modern road bike (Tarmac) anyway.

Right now they have the aero bike named after a well known climb. The climbing bike is just a made up name. If they go back to seperate models, they can right this wrong. The Checkpoint could be named the Nomade to bring full harmony to the world.

[ghdana]

Emonda has been outdone by other lightweight bikes, they have to make it aero. If they make it as aero as other stuff and lightweight who will want to buy the Madone?

I feel like the previous gen Madone was everywhere but the newest one was introduced just as the COVID era was ending and spending was going down. I rarely see them compared to the previous one.

Does kinda ruin the naming of Madone, Emonda, and Domane all being rearranged letters. They have to keep Madone with it being the real life thing imo.

[chase7545]

Emonda has been outdone by other lightweight bikes, they have to make it aero. If they make it as aero as other stuff and lightweight who will want to buy the Madone?

While it’s true that the emonda has been outdone by other bikes in the climbing/all-purpose category, the current gen 7 madone is still faster and looks better than most of those all-around bikes. Even if Trek somehow matches the aero performance of the current madone with this new design, that is only one factor in a customer’s decision on whether to buy a certain bike. I'd argue the design and look of the bike is equally if not more important for most people. I don't know how many times the people I ride with have told me "I would buy that bike but I hate the color" or "I know it’s fast but I don’t like the way it looks". And these are mostly cat 1/2 riders who race all year and weigh performance heavily in their bike choice. While we haven’t seen any official photos, early feedback online and from people I’ve shown the leaked pictures to, is overwhelmingly that the gen 7 is a much better-looking bike. I really hope that even if this leaked bike is technically the “new madone”, Trek decides to at least continue to offer the gen 7 even if it’s only available as a project one option. It doesn’t look promising by the fact that they removed it from p1 already, but that would be a good way forward to cut back on inventory and costs while still being able to offer a variety of bikes to suit different preferences.

[TobinHatesYou]

It doesn’t look promising by the fact that they removed it from p1 already, but that would be a good way forward to cut back on inventory and costs while still being able to offer a variety of bikes to suit different preferences.

A factory will apparently have an entire floor do one specific size of one specific frame at a time to build muscle memory and to simplify the workflow. They aren’t going to keep making Madone 7 frames because they’d have to be made in batches too large for Project One’s demands.

[TLN]

If they want to make Emonda "normal" race bike, Id' expect Madone to be even more aero than it currently is. At this point bring back Isospeed (who cares about weight) and put deep (60+mm) and wide wheels.