We've seen many of these gimmicks before and they never lasted for long (Colnago HP stays, Specialized Zertz, Casati Marte to name a few frames with holed tubes).
I'm very glad, like thirdsun, that there are brands that offer form-follows-function bikes without expensive distinctive but useless marketing gimmicks.
If you keep in mind the restrictions of the engineering team (what's possible with the current offerings of carbon fibers and resins and moulds, restrictions of components and cable routing,...) it's not so weird most modern bikes resemble each other.
It's not because it took 5 or 6 or 7 years that Canyon spent all this time on developping the new model. Maybe they spent just the last couple of months on developping the new Ultimate.It is not that the bike will be bad. It's just that I was having higher expectation from Canyon after such a long development time.