Yay, on this never-ending research, splitting categories to create new niches and demands, they will eventually invent the MTB, again.
From a consumer point of view sometimes it calls for a back to basics, but then you realize that back-to-basics is also over-hyped by custom steel revivalism and vintage nostalgia.
This is a bit offtopic exercise, but imagine a road bike that represents the point where marketing induced research could have dissapeared and nobody missed it again? A road bike that could survive 50 years without an update nd still shine like Cadillacs in Cuba... would it have a f*** suspension?
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