2018 PRO thread
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What I find interesting is the numbers around the likes of Red Bull and F1 title sponsorship. Because of the prize money and TV revenues it only costs them around £8m net annually for an entire F1 team (despite an annual spend of around £250m). The costs are huge but so are the financial rewards.
Add in the global audience for F1 and what would you choose. £8m on F1 or £20m on cycling?
Add in the global audience for F1 and what would you choose. £8m on F1 or £20m on cycling?
how is it any different from - say - Trek Sega bikes (red with white logos)?
I suppose there's no rule, but if your team kit is screaming with colors and whatnot, your bike oughta be calm and simple. I don't like this... erm.. design is too much of a word... theme, but perhaps it's just a pre-season set up for training camps?
kkibbler wrote: WW remembers.
F1 obviously. No doping scandals and a lot more drama. Despite the speeds, with safety equipment, while ego's get bruised, typically only the cars get damaged when F1 drivers violate the rule for car's that occupy the same space at the same time (aka Ocon/Verstapen or Grosjean/Hulkenburg).
- Michael
"People should stop expecting normal from me... seriously, we all know it's never going to happen"
"People should stop expecting normal from me... seriously, we all know it's never going to happen"
That's not right. Red Bull spends far more than that on F1.guyc wrote: ↑Thu Dec 13, 2018 2:09 pmWhat I find interesting is the numbers around the likes of Red Bull and F1 title sponsorship. Because of the prize money and TV revenues it only costs them around £8m net annually for an entire F1 team (despite an annual spend of around £250m). The costs are huge but so are the financial rewards.
Add in the global audience for F1 and what would you choose. £8m on F1 or £20m on cycling?
https://www.forbes.com/sites/csylt/2018 ... 0f3bf63f72
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The current “ICON” Trek-Segafredo bikes are among the most expensively painted bikes in the peloton. The gloss white pearl and metallic red looks sharp.
According to their P&L Redbull paid £94.2m to the team in 2017. Even if the operating profit (£11.3m) for the Redbull F1 team was returned to Redbull (instead of being simply absorbed by R&D or salary increases) they still spent £82.9m last year. That doesnt include Torro Rosso, you can add another £87m on top of that so in total their F1 aspirations cost them about £170-180m / year.guyc wrote: ↑Thu Dec 13, 2018 2:09 pmWhat I find interesting is the numbers around the likes of Red Bull and F1 title sponsorship. Because of the prize money and TV revenues it only costs them around £8m net annually for an entire F1 team (despite an annual spend of around £250m). The costs are huge but so are the financial rewards.
Add in the global audience for F1 and what would you choose. £8m on F1 or £20m on cycling?
I dont know if £20m is actually good value for a company like Redbull but its much much less than they spend on their F1 team.
Redbull invests in 'cool' sports and athletes. is road cycling cool? is SKY?... maybe dude like Sagan could be their potential guy, but there's no single drop of what he has in any of SKY riders afaik - and no I don't mean talent
I notoriously watch Redbull channel and I really, really can't see a piece on SKY fitting between flying squirrels and freeride skiing..
I notoriously watch Redbull channel and I really, really can't see a piece on SKY fitting between flying squirrels and freeride skiing..
kkibbler wrote: WW remembers.
Back to white after years...
kkibbler wrote: WW remembers.
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So many kits going with fades this year.
Team Sunweb going from white to red + Lazer is now helmet sponsor
D..something-Quick Step, basically the same design as 2018
^CCC bikes make sense together with the kit.
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