that doesn't make much sense since manufacturers tend to brand all the components and accessories they can these days - take Spec, they'd brand the air surrounding cyclists if they could (and patent the hell out of it too!)themidge wrote: ↑Thu May 17, 2018 8:51 amIs it possible the team's (Sunweb's) other sponsors are a bit annoyed at Giant for basically making everything 'Giant', even shoes! Giant shoes! They might get a better all around relationship with equipment sponsors if it doesn't feel like the bike sponsor is trying to monopolise it all. Perhaps? I dunno
it's more likely Giant, as this huge company doesn't want to share the glory, or at least aims to be the number 1 sponsor instead of just a logo on a bike. makes a whole lot of sense to me, after all bike producers are the natural title sponsors here (of course a question of financial capabilities to pull that off remains).
out of WT teams, there are only few bearing producers name: Trek-Sega, BMC (now folding/changing name), Michelton-Scott and Bahrain-Merida. Caad dropped out, BMC will too - IMHO it's a good thing to see a major producer stepping up.