Me and a group of my friends have been using non-brand Carbon wheels from China for numerous seasons. Obviously they are unbranded and people kept asking what they were, the brand name etc. Fed up from answering these queries we made up a wheel brand with an entire backstory we pulled out of our ar*es.
"mobius" wheels is engineered in Bilund, Denmark (oposite the Lego factory) by Ragnar Ragnarsson, an aerospace engineer, and produced in TW. We use the hashtag #trueaero on instagram (https://www.instagram.com/mobiuswheels/).
Our little "project" achieves two goals, we do not need to answer boring "what brand are they" questions and secondly we're enjoying parodying the industry, the daft marketing spin brands seem to be putting out there, we do encounter some amusing things like juniors pointing at our wheelsets mentioning they owned a pair and how good the wheels actually were
we're seeking new "brand ambassadors" for our "company", if you have non branded wheel sets, were seeking some kind of logo, or enjoy the idea, I could happily provide the files for the vinyl stickers. (compatible with 30 & 50 mm wheels)
We also have a light decal option
(this being weightweenies) Lightweight decal:
Happy holidays
