It's 2022. A no-name brand Seka just announced a super frameset with bars included for literally $2000 USD.
Western customers had to order through a sole distributor, Cycling100. On C100's now defunct website, a potential customer would select size, color, 1-piece bar size, and seat post offset. Waiting was expected, so deposits are placed to secure a spot. When the frame was ready, the balance would be paid in full through a second e-mail.
The Exceed is generating a lot of chatter and people are throwing deposits down. I'm on Seka's website every day, waffling. I'm asking my friends if they think this frame looks cool. Ya it's p cool. But then... we peek into the WW Seka thread.
Nobody's receiving anything.
And C100 is ghosting harder than that friend who keeps asking to ride with you the night before, but never shows up in the morning. Everyone's now concerned (about C100), and sharing tips on how best to get a response back. Funnily, Facebook had the best response rate. Their Insta is dead and if C100 actually responded to e-mail we wouldn't be having these discussions.
Everyone in the Seka thread is now either in fraternal misery, full schadenfreude, or both if you're that kind of cyclist.
I'm on the outside watching. All this danger of the unknown combined with daily waffling is making me want this more. Getting this frame is now a top priority. I want to join the community of prisoners in wait. Maybe this could be my new identity.
But first, I must prepare to plunge into the abyss. I flip to Chapter 1 of my Ego Death handbook.
Stage 1: Dissolution
Or put differently, the start of the end. I just need to disassociate with myself. This step must not be rushed, is never a straight forward process, and may sometimes even require guidance from a trained professional. There are 3 official suggestions.
Option 1. Meditation
This option requires an indoor turbo and a subscription to any of the training platforms that lets you do Ramp Tests as workouts, several dozen times in a row. Don't just mash to the motion of ERG mode. Truly disassociate until things feel disorienting, unfamiliar, and you perceive changes to both your thought process and your eFTP. (the 'e' in this case stands for ego).
Option 2. Hypnosis
Show up to the fastest local group ride in your continent. The one that actual pro's go to do their Z2, your Z5. When the ride gets hot, insert yourself behind one of the 'trained professionals' and stare into their metronomic calves until you fall into a guided trance. Or, fall over the guard rails into a ditch where gophers will nibble at you and your half ejected gels, which may also put you into a budget version of trance.
Option 3: Special Drink Mix
Have you noticed there's like 10 different Red Bull flavors now? Anyway, this method requires mixing a whole sachet of Beta Fuel mix with Red Bull: Juneberry.
Boil, cool, transfer to that 750mL bottle that you got in your swag bag at your last Fondo, and sip while browsing cycling stuff online as you do.
Hmm...
...
I figured Option 3 was best for me, because this bike wasn't going to arrive by itself while I was boosting my eFTP or cartwheeling into a ditch. There was much Internet Warrior research to be done, and no time to waste.
So I signed up for my nearest Gran Fondo, got my free swag bottle, boosted my real FTP by 1 while shedding some e, and avoided flying into a ditch while driving to pick up a Red Bull on the way home.
I arrive home safely. I put my special mix on boil.
In my last moments of sobriety and freedom, I pulled the trigger on the Seka to officially become another C100 Captive. Now, we wait. And wait we do, until there was hardly anything left to talk about. The only recourse that remains is to cope by crowdsourcing. And that's exactly what the community did: Sharing Waitlist Woes.
We gathered dates on when we Pre-Ordered, to final Delivery Date.
Folks from 19 countries responded. Belgium, Canada, Croatia, Czech Republic, France, Germany, Hungary, Ireland, Japan, Lithuania, Latvia, Netherlands, Poland, Romania, Singapore, Slovenia, Ukraine, United Kingdom, and USA. We even had a story of someone grabbing it direct from China.
On average, most saw 4 months from Deposit to Frame-in-Hand, with lucky folks waiting 2mo, and a couple waiting +6mo. Multiple cancellations, especially after C100 inevitably broke up with Seka and a bunch of folks were left dangling like a crouton.
And most folks who responded skewed slightly larger.
This is notable, because a YouTuber had speculated in the past that most denizens of WeightWeenies must surely be on the shorter side, because otherwise why would we care so much about weight? Not sure I follow, but I guess that's because I'm scattered and short. And I guess Seka owners are a different bunch.
A bunch that cares about Endurance, Style, and Value.
Fast Fashion with some Perseverance, baby.
ding ding ding
My mix is done. Be right back.
![Image](https://i.imgur.com/77kFgOB.jpg)