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I messaged Cube and the gave me the below answer
our techsupport had a look on that picture and they explain that the tire is in the right position: For a rear tire "rear" and the corresponding arrow have to be in the rolling direction - as you can see on the picture.
(If this was a picture of the front tire, you're right and it has to be the other way round because then "front" and the corresponding arrow have to be in the rolling direction.)
Your CUBE Team
I have a road cycling background and on my racer we mount the rear tire in the same direction as the front.
Could anyone shed some light?
So the blocks in the thread face backwards. Think of muddy trails...
On the front tire it's the opposite.
You want the thread to face forward fo maximum braking perfomance. Bigger opening of the blocks forward.
The blocks oriented outwards on the edge also increase the grab while turning.
During leaning the bike into the turn, the inner blocks will grab earlier.
This is just for the thread pattern and may vary with different tires.
I don't know if there is may be a difference in the casing itself.
hope i could help
As a mere mortal, ive ridden mtbs with tyre in all directions on dry and muddy ground and can not tell that the directionality made any difference.
As a rule i fit rear as per arrow if there is one and front in reverse.
Just like the tread patterns on cars which are designed to expel water to keep the tyre on the road and where driving in the dry means its irrelevant as to which way round its going, other than a few MTB tyres which are directional for other (usually how it drives the cornering force) reasons, if you ride hardpack or sand it doesn't usually matter which way round they are fitted, if you ride in mud it can make a big difference.
Tyres are usually directional to expel mud to get grip when rolling, but sometimes for the front they suggest rotating the other way, that way as it starts to lock (so the tread blocks approach the mud in the opposite direction) it will reject mud better, this means it will start to lock more readily but will also try and unlock more readily - which you then prefer is very personal!
Quite how the OP thought that rear was fitted wrong I'm not sure!
Open knobble pattern means they have a high loading/knob and the knobs dig through the thin slimey top layer to the grip below better, plus they don't hold onto the mud and shed it.
Local to me the ground is about 6-8" of soil on top of clay, so on any footpath/bridelway etc the soil has gone and its clay.
I.e. in the OP's picture, the tyre is on the right way because it is the rear wheel and the arrow indicating "REAR" is pointing forwards. You would want to flip that around for the front wheel.
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