I'm amazed I haven't seen a discussion yet of any of the 2014 bikes being revealed @ Tour time. I feel it's my civic duty to do something about it.
First, the Trek Madone.BikeRadar "sneak peak" here
First, I think Trek may be the only company on the planet still using Lance Armstrong to promote its product. Not directly, of course, but the Madone is named after an essential climb in the Armstrong mythology in which he showed how all the off-season spin work and food-weighing and bench-pressing in the winter when other riders got fat paid off. I would have thought they'd have wisely dumped the name several years ago. But not only did they stick with it, but they permuted the letters to Domane in their endurance bike. It was clever, but really they've got to dump the connection.
That said, this bike looks cool. I'm really glad to see them supporting more tire clearance. The pros have realized fatter tires are often a good idea, despite the added mass, so no reason to not support it for the common folk, even for the "pure racing" bike.
The seat stay design is interesting: obviously designed to enhance compliance, taking full advantage of the lack of need to support a brake up there. Instead, the brake is down near the bottom bracket, which should be stiff anyway. And it's interesting they're sticking with that brake position, since many predicted there'd be problems with maintainability with this location (it was abandoned on mountain bikes long ago).
It's a cool bike. But perception and image count for a lot, and the association with Armstrong is only a hinderance to Trek right now.