NEW ax lightness ultra wheels

Back by popular demand, the general all-things Road forum!

Moderator: robbosmans

gb103
Posts: 71
Joined: Sun Jun 12, 2011 8:07 pm

by gb103

Spotted on bike.24 and ax website. 800g low profile wheelset. Who's going to be te first to buy and review.

http://www.bike24.com/1.php?content=8;n ... ,30;mid=63

User avatar
BobDopolina
Shop Owner / Manufacturer
Posts: 108
Joined: Thu Jan 24, 2013 8:48 am
Location: Taiwan
Contact:

by BobDopolina

Magic.



It's all special ancient Chinese Magic.
BDop Cycling Co., Ltd.
https://www.bdopcycling.com" onclick="window.open(this.href);return false;

by Weenie


Visit starbike.com Online Retailer for HighEnd cycling components
Great Prices ✓    Broad Selection ✓    Worldwide Delivery ✓

www.starbike.com



User avatar
bura
Posts: 842
Joined: Mon Mar 01, 2010 8:07 pm
Location: Civitatis Vaticanae

by bura

BobDopolina wrote:Magic.

It's all special ancient Chinese Magic.


:thumbup:

But this costs 3322 United States Dollars! Must be very ancient Chinese magic. :wink:
Kuota Kom Evo
viewtopic.php?f=10&t=111825&p=955235#p955235" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;
SOLD

Privateer
Posts: 360
Joined: Thu Feb 03, 2011 2:28 pm

by Privateer

Nice wheels, but the pricing is off. They're advertised at 2479 euros, "reduced" from 2599.

The prices of the components are:
- Rims 719 x 2 = 1438 euros
- Hubs 399 + 149 = 548 euros
- CX rays 2.60 x 44 = 115 euros
- Total = 2101 euros.

So, with the "reduced" price they're charging 378 euros simply to build them (or 498 euros, when not "reduced").

As much as I like Bike24 that strikes me as being more than a little excessive.

Links to prices:
http://ax-lightness.de/en/cycling/bike-components/rims/srt24/
http://www.extralite.com/shop.cfm?type=euro
http://www.planet-x-bikes.co.uk/i/q/WSSACXR/sapim_cx_ray_spoke

fdegrove
Tubbie Guru
Posts: 5894
Joined: Tue May 03, 2005 2:20 am
Location: Belgium

by fdegrove

Hi,

As much as I like Bike24 that strikes me as being more than a little excessive.


I don't think the shop has anything to do with it. Aren't those wheels a true ax-lightness product ?
That's how it reads from the description on the Bike24 site.

Ciao, ;)
Being a snob is an expensive hobby.

User avatar
prendrefeu
Posts: 8580
Joined: Wed Oct 31, 2007 10:32 pm
Location: Glendale / Los Angeles, California
Contact:

by prendrefeu

BobDopolina wrote:Magic.



It's all special ancient Chinese Magic.


I think you're a total resource of information when it comes to Taiwanese and Chinese manufacturing sources, products, and so forth, but where is this comment coming from?
The wheels are AX Lightness - not their "Engage" line.
Rims? AX Lightness - made in Germany
Hubs? Extralite - made in Italy
Spokes? CX Ray

So may I ask what your comment is about?

(this is regardless of the "trust" a person may have in AX Lightness's product qualities or failures, that's for another long-pending topic.)
Exp001 || Other projects in the works.

User avatar
madcow
Shop Owner
Posts: 3745
Joined: Sun Feb 06, 2005 4:22 pm
Location: Tucson, Az.
Contact:

by madcow

Privateer wrote:Nice wheels, but the pricing is off. They're advertised at 2479 euros, "reduced" from 2599.

The prices of the components are:
- Rims 719 x 2 = 1438 euros
- Hubs 399 + 149 = 548 euros
- CX rays 2.60 x 44 = 115 euros
- Total = 2101 euros.

So, with the "reduced" price they're charging 378 euros simply to build them (or 498 euros, when not "reduced").

As much as I like Bike24 that strikes me as being more than a little excessive.

Links to prices:
http://ax-lightness.de/en/cycling/bike-components/rims/srt24/
http://www.extralite.com/shop.cfm?type=euro
http://www.planet-x-bikes.co.uk/i/q/WSSACXR/sapim_cx_ray_spoke


The prices aren't quite right. This set is built with the SPM front hub which is a little more expensive than the SX. Extralite does not usually sell the SPM aftermarket but we have been able to get a few in the past, but have paid a little more for it.

Also the rims are not the standard Ax24 rims. The regular Ax 24 rim is claimed at 215 grams, but generally falls closer to 220-225 grams per rim. The rims in the Ultra set shown are a different rim that weigh in around 195grams each.

fdegrove
Tubbie Guru
Posts: 5894
Joined: Tue May 03, 2005 2:20 am
Location: Belgium

by fdegrove

Hi,

Spokes? CX Ray


Wot? You do not know where these are made?

And, BTW, you can't just make a breakdown of material costs etc. that way. That's not how it works out.

Ciao, ;)
Being a snob is an expensive hobby.

User avatar
BobDopolina
Shop Owner / Manufacturer
Posts: 108
Joined: Thu Jan 24, 2013 8:48 am
Location: Taiwan
Contact:

by BobDopolina

prendrefeu wrote:So may I ask what your comment is about?

(this is regardless of the "trust" a person may have in AX Lightness's product qualities or failures, that's for another long-pending topic.)


Nothing really.

I was having a beer, bored and being a dick.

It was supposed to be a witty retort to another post but it was just dickish.
BDop Cycling Co., Ltd.
https://www.bdopcycling.com" onclick="window.open(this.href);return false;

User avatar
bura
Posts: 842
Joined: Mon Mar 01, 2010 8:07 pm
Location: Civitatis Vaticanae

by bura

@BobDopolina:
:lol: :lol: :lol:
Kuota Kom Evo
viewtopic.php?f=10&t=111825&p=955235#p955235" onclick="window.open(this.href);return false;" onclick="window.open(this.href);return false;
SOLD

User avatar
kavitator
Posts: 1167
Joined: Sun Sep 21, 2008 9:07 pm
Location: Slovenia---that forest land

by kavitator

:beerchug:

Privateer
Posts: 360
Joined: Thu Feb 03, 2011 2:28 pm

by Privateer

fdegrove wrote:Hi,

And, BTW, you can't just make a breakdown of material costs etc. that way. That's not how it works out.



Really? Why not? I'm not being facetious, it's a serious question.

I stand corrected on the actual specs, but (assuming they were the same hubs and rims) I fail to see why you couldn't source each constituent component, then add the costs of a decent wheel builder to arrive at a final cost.

What am I missing?

Privateer
Posts: 360
Joined: Thu Feb 03, 2011 2:28 pm

by Privateer

fdegrove wrote:Hi,

As much as I like Bike24 that strikes me as being more than a little excessive.


I don't think the shop has anything to do with it. Aren't those wheels a true ax-lightness product ?
That's how it reads from the description on the Bike24 site.

Ciao, ;)


Yes, you're absolutely right. They are: http://ax-lightness.de/en/cycling/bike-components/wheelsets/ultra/

My mistake.

fdegrove
Tubbie Guru
Posts: 5894
Joined: Tue May 03, 2005 2:20 am
Location: Belgium

by fdegrove

Hi,

Well that would probably work for a wheelbuilder making a custom set or small series of wheels.
A manufacturer OTOH buys in much larger quantities of components so the profit margin is just not the same as you need also a budget for marketing etc.
I'm just speaking in general....not being Ax-lightness's beancounter or something. :lol:

Ciao, ;)
Being a snob is an expensive hobby.

Zoro
Posts: 352
Joined: Wed Oct 30, 2013 12:52 am

by Zoro

bura wrote:
BobDopolina wrote:Magic.

It's all special ancient Chinese Magic.


:thumbup:

But this costs 3322 United States Dollars! Must be very ancient Chinese magic. :wink:

USD2592.9 https://www.starbike.com" onclick="window.open(this.href);return false; after 10% discount and no VAT

by Weenie


Visit starbike.com Online Retailer for HighEnd cycling components
Great Prices ✓    Broad Selection ✓    Worldwide Delivery ✓

www.starbike.com



Post Reply