Not quite Jano, they are made by a totally different process although the fabric they start with is similar. The Carbon brakes your referring to are Carbon-Carbon which goes through a long expensive manufacturing process totally different to the thermoplastic carbon composites we're familiar with. CC can take huge temperatures though and is a fantastic insulator, NASA used a variant on the shuttles leading 'hot' edges because of this.
Although the NASA story is completely unrelated I think it could show something. In the shuttles instance the heat is unavoidable and a material just has to take it. In car brakes & in our brake tracks this doesn't have to be the way. Cars for example use ducting to bring cool air in, Zipp now seem to have pads with grooves designed to take heat away. I don't know how affective these could be, after all surely it is a tiny amount of air but it's something although I suspect this problem will be solved with materials without needing additional outside cooling. Zipp have claimed to have done just that except it seems from extreme examples of continuos braking where maybe only a couple of people have had problems.
Coatings can also be used to protect the material underneath, ceramic is a popular choice for this, Zircotec in the UK are now doing high temp coatings for carbon, used in F1 for ducting exhaust gases to sensitive places, again not necessary for us but a different type and use of Ceramic is also used on production car 'carbon' brake's friction surfaces which may be useful for us. I don't know what Zipp do to their brake tracks but it could be along these lines.