Where was this announcement?
By e-mail to their customers. Or at least, to me.
Here's the cut&paste below:
This is Smart. Sorry to trouble you again!
In the begining of 2013,our company have two new mould(U shape) for 50mm clincher wheels.
1,25mm wide 50mm deep clincher wheels(basalt brake surface)
Superlight 50mm clincher wheels(25mm wide,new U shape,basalt brake surface) +DT swiss 240s hubs+Sapim Cx-ray spokes=1470g(+/-30g)
[pics attached to post]
2, Alloy brake surface 50mm deep clincher wheels
Superlight 50mm clincher wheels(new U shape, alloy brake surface) +EDhubs+Sapim Cx-ray spokes=1450g(+/-30g)
[pics attached to post]
If you need more details, please feel free to let me know! I will sent them to you timely.
Since they build their own wheels in house, I assume you can get a build of the new shape/cx-ray/edhubs for something a bit lighter than th eDTSwiss option. I replied asking if they will develop a rim with the new shape but lower profile (reminiscent of the 3.4's style)... like 40mm or so... I will let you know when I get that reply.
I agree with you in that the ZIPP and ENVE shapes (possibly even include Bontrager here) have been developed to the finite precision after years of testing and iterations, and they are probably the fastest out there.
That being said, I still would very much like to see a 4th party* test of all the latest shapes, including older shapes, from a wide range of manufacturers done and made available. For this test I'd like to see testing include the wheels insitu
(on the bike, with rider) and the same tires for each where possible. I want to see included both new and older models from the following: ZIPP, ENVE, Xentis, Corima, Mavic, FarSports (who could also rep Boyd, Williams, Soul unless they really feel their shapes are not coming from FarSports-like origin and they developed their shapes themselves and that their shapes are distinct from their competitors in their class), HED, CarbonSports Lightweight, Reynolds, Madfiber, Shimano, Campagnolo/Fulcrum, American Classic, Kinlin, and Stans NoTubes.
*4th Party meaning having non-bias beyond the 3rd party. An org conducting the test that is not even in the industry of cycling in any
way, including not being a news blog, not being a tech blog, not having any interest in cycling itself... just out there to test claims within any industry.
I can dream that'll happen, right?
|| Other projects in the works.