Cervelo have reduced price of 2012 R5 by 50%!

http://www.royles.biz/product/9061/Cervelo_R5_VWD_Black_2012_Frame

Not clear about the strategy behind this. Must either have massive overstock, or some other issues.

Anyone have any inside scoop?

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Caad10 with Campagnolo

Still has BB Right.

I'm out.

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Baum Ristretto, Baum Mondrian Corretto & the '89 Merckx! | "If you could eat it in one sitting, hold your line." | twitter.com/Tinea_Pedis

This sale price is about the right price. But I'm not an é fan.

Our pis%ed would you be if you paid full price a few weeks ago . If the price has dropped that much Cervelo must have something new coming .

apparently they are doing this to undercut some UK e-tailers that bought a bunch of the frames on the grey market and don't offer warranties, that's what I heard

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"We live in an age when unnecessary things are our only necessities." Oscar Wilde

Pegoretti Responsorium
Parlee Z5i
Donhou Commuter

I'm not sure about the UK dealers, but in North America back in January there was something called Share the Ride.


Essentially, you would have 2 people buy a Cervelo together and each would save $1000.


Cervelo would give dealers an R5 frameset in return for each package sale.



This is most likely the result of the sale. The R5 is an amazing bike, highly recommended. Cervelo also have already released the 2013 line up, so there is nothing big coming down the tubes just yet (but very soon)

S5 vwd also down to £2500.

http://www.madison.co.uk/cervelo/

Do fancy one at that price, but I am slightly wary.
Even if the only reason is everyone will be riding budget cervelos next spring.

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Caad10 with Campagnolo

are US retailers included on this deal ?

The Share the ride was a big issue with many dealers. So much so that many in my area are no longer selling Cervelo. Thus my guess is a massive overstock due to crappy sales tactics.
This just reinforces the notion that Cervelo is on a slide and loosing ground quickly to everyone else.

2 of my local dealers stopped carrying Cervelo. Four years ago Cervelo seemed to be a step ahead of their competitors but now the brand seems to have regressed.

I own an R5 and can say that it's a fantastic bike. When I took bikes out for test rides, I had no preferences or biases about what my next road bike was going to be. Ultimately the R5 proved to be the best bike for my type of riding: mountains, hills and everything in between.

At that price you certainly can't go wrong.

Cervelo regressing? Don't think so.

Perhaps on the business/marketing side, but not not on the product side.

Owned an S2 myself a couple of years ago and thought it was great.

I wondering whether being part of a larger group has killed the boutique image and thinking. Remember thinking Cervelos were more of a premium brand. Half price discounts certainly kills that image!

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Caad10 with Campagnolo

The older R and S ranges ran for many years with no change other than colour and sold well.

Old model: pro geometry, pro image but did not sponsor a pro team

New model: sportive geometry so lost pro image but sponsored pro team

Cervelo tried to make their bikes fit a wider audiance, but the policy back fired.

These are just thoughts and probably a load of rubbish. Maybe they are selling as many bikes/frames as ever but they over manufatured (possibly to keep unit price down) and need to shift the excess.

Quite frankly this half price sell off is baffling, and bloody annoying considering I bought one at nearer full price, only 20% off.

From everything I looked at regarding Cervelo and the acquisition by Pon, they (Cervelo) seem to be in a much better position than they have been in most recent years. If anything, they're far stronger. It's to be expected that some changes will be made with an acquisition like that, but the core Cervelo group is still the same that it's always been (although Vroomen is doing his own thing with mountain bikes now).

It seems to me that the 50% off of 2012 frames is nothing more than an end of year/end of paint scheme clearing of those items from inventory. That's why it's such a great deal. To suggest that Cervelo is slipping because of this is just silly.

Nytro, a premium Cervelo dealer here in Southern California, have started listing the 2013 models along with 2013 prices on their site. There's nothing cheap or discount about those prices.

You said it, not me...


It does indeed suck if you weren't able to take advantage of a great sale. At least you didn't pay full price like some of us have...

At the end of the day, there will be sales and super deals that don't coincide with our buying schedule and that's just life. You still got an awesome bike though.