Ok, here we go.
Regarding the frame, it is an absolutely fantastic frame. You'll have to ride it to believe it. We did take an existing model and we made several modifications to it so that it functioned the way we wanted it to ...
You know who said the same thing? Ritte.
They 1st claimed their frame was their own design. Then they were called out on it.
So then they said, "Oh, we worked exclusively with our manufacturer to modify the geometries." Also bull feces, the geometries didn't change and can be matched entirely to the standard open mould models.
Second, some really sound advice and I hope you read this carefully:
The majority of the market, the overwhelming number of consumers that will look at your produce and think about buying it are not you
. They don't think like you. They don't ride like you. They don't want to ride like you. They don't want to train like you. They probably don't want to be like you, no matter how cool or famous you may be. Actually, all they want to do is enjoy riding a bike. Period.
"Broken Bones" appeals to an exceedingly small percentage of cyclists - heck, even most racers might not want to buy a bike that is named after something they want to avoid.
If you really wanted to pay off your mortgage, consider doing some market research
and producing bikes that consumers will buy and some brand name that would appeal to them. They will NOT be what you want to ride on your training runs. They will NOT be what you consider to be "cool" but they will sell and you'll get your mortgage paid off.
Here's a small hint: go talk to more than a few bike shops (not just Helen's or Cynergy, I know you're local but you've got to expand) and ask them for percentages of what type of bikes are selling. Ask them.
It will look something
2. Mountain or BMX
... (some distance)
3. Basic Road
... (some more distance)
... (some more distance)
4. Racing Road
Then think - hey, I'm producing bikes in this one fairly niche category with a name that is niche on its own, further reducing my buyer base. Ok, now what? Can I compete with the warranty levels of my competition in this niche? What about price point? Customer Service? Delivery times? What will I do when there is QC issues? Insurance to cover my ass? Am I more likely to see a lawyer hand me a lawsuit because someone took my niche bike into more extreme situations of stress and the product failed and I may be to blame, or if I started out with a product that is less likely to see fail and maybe build a viable, reliable brand from there?
|| Other projects in the works.