Honestly, the way I see it, if an overweight 40 or 50 something guy is doing laps at the lake averaging 13 mph with a HTC green jersey on, I see a Cavendish fan and one less overweight 40 or 50 something on a couch. Not someone trying to fool folks that he just got off the plane from France and is putting in a recovery ride.
another way I see it is an avenue that the sponsors who pay for the team/ riders you love so dearly can get a little marketing, and see that the sales are supportive and they are reaching a market and might continue to fund it in the future...
If HTC thought that sponsoring a bike team helped them market and sell their phones better maybe Cavendish would still have a leadout train and might have won more than one stage so far in the TdF?????
Instead the winningest team of last year folded and we've seen the whats happened since then. It all comes down to money, and maybe 10,000 more jersey sales might have gotten HTC's exec staff to say "wow, this cycling sponsorship is really paying off, we should keep it up for another XXX years"
So by all means if you love Europcar, FDJ, SKY, Discovery, 7eleven or whoever, go out and spend the coin and pimp their shit all over town whether you weigh 120lbs or 320lbs.
It does the sport good whether the snobs feel that way or not! It's easy to call someone a "Fred" through a forum, in person where there is a chance you might have to eat your words (or some dudes fist), most people have a little more respect.