First of all, the logo is NOT hideous.
The font is totally fine... can't believe anyone has an issue with it. I don't like the seat tube graphics however...
I'd guess that people are picky because they are envious... ie they wish they were doing what you are doing. So they put themselves in your place and fantasize that this is *their* design.
As yet "another" designer on this board, I have to disagree with the final comment.
"Good" designers are passionate about what they do. They have to be. They spend a ridiculous amount of time sweating over every line, curve and colour of their designs. Waaaay more than you might think and they are passionate about their work.
And being passionate, they see good and bad design everywhere they look. I know I do.
Most of the time you just shrug it off or have a giggle at bad design. But this is a product we (WW designers) are passionate about - a kick-ass bicycle!
So we feel compelled to help and suggest and, yes- even complain. Heck I would be happy to put my hand up to help for free if not for the fact that others have already done so.
Non-designers typically dismiss a designers work as "its just a logo".
But I'd say that is the opinion of someone with a blinkered view. I see this all the time from clients very focused on their product but lacking a design education.
There is plenty of very good bikes out there that lack respect partially due to the fact that their graphics are sub standard.
Think about Fuji for example. Until recently, they were not really taken seriously as a road racing bike. But look at them now- a design overhaul and they get respect (yes I know they also improved the actual product but with the old graphics- tell me you would consider it as your next bike?).
Merida could take a huge chunk of the market if they did a design overhaul. Currently its very average.
Anyway, I think the bike looks very interesting and I give the owner full kudos for what he's doing. And no, I don't think the logo is hideous. It just needs more refining. Its a good start- just not quite there yet. But that's just my opinion.