Yeah Mavic has or is losing the rim only market. I'm not sure they are interested in staying in it really. Far more agile companies have arrived responding to market trends. Things like coloured and deep rims, and now wide rims. In the last four or five years Mavic has missed the boat completely.
Maybe its just me, but Mavic seem to be losing direction. They dont innovate. They dont offer attractive price points, they are slow to react to market demands, their rims arent THAT great anymore and nor are their hubs. People will still buy Mavic and heck I would too if they werent so expensive, but for example the cosmic carbone slr is one heck of an expensive and unaerodynamic wheel. The ksyrium while stiff, is worse than a 32spoke regular wheel. In pure performance terms, mavic are crap.
What new rims have Mavic developed in the last 10 years? Dont hold your breath for an exalith treatment rim......