Powerful Pete wrote:
Best selling brands in terms of bikes or $$?
That might explain some of the surprises in the best selling list...
It's based on number of units. Also keep in mind that for 2010 number 1 trek and number 6 Fisher merged under the Trek banner.
Forget about Raleigh, how about Haro. I cannot truthfully remember how any Haro model looks like. And I thought I am obssessed w bikes.
Also I find youth bikes at 13% v. 20% for road quite a surprise. Since the numbers are for revenues, so for every Madone/Evo/SL4/TCRAdv/...... how many little ones do they have to sell? This is amazing.
In 2009 Haro had a strong presence in the mtb scene, particularly with single speed and hardtails, add to that their bmx bikes and I can see why they ranked so well.
The best-selling list is interesting. I guess youth (bmx?) is what pushes up Haro and Redline. There are a lot of low end bikes sold every year...WWs are atypical consumers, that's for sure.
When it comes to Redline, they certainly do well to dominate the mini/micro/junior bmx markets, but they also have a very strong presence in the cx world.
Also keep in mind that these numbers reflect only specialty retailers, these do not count the bikes sold at Wally World or other big box stores. These also are not provided by manufacturers but are based off of shops figures.