some decent points, which is why this is such a good community.
i would summarise my choice of equipment like this: do we also want to maximise the ride experience for our money, or just focus funds on the 'looks' of the fantastic bikes in this forum?
in my case i already had the wheels for 4 years.
i cannot say what people would do in my shoes - but i would not sell such a top-rated set of wheels secondhand to replace them with heavier wheels for cosmetic reasons.
i do appreciate why that is a non-relevent personal detail to other forum members purely reviewing whats in front of them.
the all-day comfort issue was solved - thanks to the forum - by running veloflex tyres at reduced pressures.
i am not against traditional wheels - i also have a pair of trad tub rims on classic campag hubs/32 spokes on a trek.
they are relatively inexpensive, uncomplicated wheels that look good and roll real nice,
but from personal knowledge they do not make every ride an 'event' on such a 'modern' high performance focused 'race' bike as the marcelo.
in pre-build i also checked out the cosmetics of black wheels with black conti continental tyres (see below).
i know people on ww do prefer all black, but in this case, i will stick with white handle bar tape and tan sidewalls.
i kept black handlebar tape on for a few months and indeed the forum seemed happy enough with that, but it was not really 'me' - at least on this build - and now i am happy i changed, because i didn't really like it, but thanks again for letting me know your thoughts