Just road MF wheels with Tufo tubulars this afternoon on a rolling 11 mile loop with some short climbs. Initial impressions:

very smooth, responsive and quick to accelerate; absorbed road shock well; found myself actually looking for bumps to ride over to better assess
I didn't notice any flex or loss of forward motion while sprinting out of the saddle. I'm 81 kgs
was aware of some crosswinds but seemed to be undisturbed.....actually the aero quality gave a sense of more stability
very good braking with cork pads supplied
wickedly fast on the flats and downhill

vs. Lightweight Standards Gen 1 (dugast tubulars): much less harsh ride; much more confident braking with MFs ; acceleration seemed equal; LW's still the sexiest wheels on the market
vs. Edge 145's (clinchers- Vittoria EVO CX): much quicker acceleration which is understandable with weight difference. Felt better control on turns; for some reason the MF's tracked better where I felt the Edge's had some resistance to maintaining the arc of a turn.
vs. Ksyrium SL's : kind of comparing apples and oranges here due to tub vs. clincher and big weight difference; suffice to say, ride is so much smoother with great road feel without the jarring bumps and vibration of AL . Ksyriums still give one a sense of bullet proof confidence in all conditions.
Bottom Line: I'm very impressed with MF's . Agree that carbon weave and graphics not the most attractive. Want a top quality wheel with high performance and lightweight which can be ridden daily. Looking most of all for a great climbing wheel. Will take them on a climb tomorrow on Old La Honda and give some further feedback afterwards.

Can you imagine what they could build (weight wise) with a lower profile and lighter hub. Their 66mm rims are something like 230g. Imagine a 24mm rim. I hope they experiment.

Probably not, intro pricing is pretty common for the first year, be it cars, boats, planes, motorcycles, etc.

It is upsetting