He's looking at clinchers, not tubulars...
FFWD can be had fairly cheap over at PBK, substantially less than retail... (which I paid FWIW.)
You didn't say whether you were considering the F4R-c with their house-brand hubs - which are supposed to be good, or the DT 240 hubs.
I got the DT, but am sure the house-brand would have been equally fine.
Out of paranoia, I might have just bought some spares if I had got the house-brand...
Like you I was torn between the FFWD and that exact Easton wheelset.
The Easton is definitely lighter.
But apparently you have to send them back to Easton if they need servicing.
There was initially some small issue with the bearing pre-load adjustment (?) but they corrected in subsequent revisions.
Lots of good words about the braking, though the aluminum brake track of the FFWD probably has a slight edge...
The FFWD are a good well-built wheel, you could do you own work or have your LBS do it.
good hubs, good spokes, brass nipples, a little on the heavier side, but you can beat them up.
You could have some generic wheels made up of more or less the same components for less though.
The FFWD do look hot ...
I've put about 3K on the F6R-c 240's and from flying over raised bridge joints to kerb hopping, they are still true as the day they came.
I weigh 160-165...
You will be happy with either, so whatever your heart and wallet wants most.