Ciamillo MSRP dropping. Way of the future?

[Juanmoretime]

Zero G’s, Neg G’s ,and GX’s have been dramatically reduced in price. We are calling it an “indefinite sales incentive”. The new MSRPs are as follows..



Zero G Ti was $445 and is now $345

Neg G Ti was $399 and is now $299

Neg G SS was $319 and is now $279

On the brink of the release of their Gravitas brakes Ciamillo, the parent company of Zero Gravity brakes, made the above announcement. Is it the economy or a change of business philosophy. Who knows? Will others follow the trend? Either way this is a good situation for the weight weenie!

Campagnolo pay attention here.

[jjmstang]

Contraction maybe ??? I wonder if Carbonsports or Campy will follow ( I must be dreaming) ???

[Redddraggon]

Why's Campag being picked on? The prices are loads more reasonable than Shimano at the moment.

[Juanmoretime]

Why's Campag being picked on? The prices are loads more reasonable than Shimano at the moment.

Not picking on them directly. I'm a Campy user. I think they have all gone way too high but if there is a market.....

[spartan]

price drop is due no demand VS plenty of supply

3 years ago zero g had ZERO competetion. today kcnc, eebrake, trp, bontrager + others. competition works.

[UKpaul]

Didn't Sidi USA drop there prices by 15% recently too ?

[bcheung]

Didn't Sidi USA drop there prices by 15% recently too ?

yup.

A move which was happily accepted by retailers who had already bought stock at the original wholesale price.

[CharlesM]

Guys it's simply a market adjustment and I would be suprised if you don't see this from many companies.

The past 15 years the answer to the question "why do you charge that much?" has, to some degree been "because we can".

Counter that, now the answer the the question "why do you not charge as much?" is simply "because we can't".



Part of me likes when companies are plenty profitable because they continue to spendon RnD and are incentivised to stay agressive. But I'm happy that retails are droping and products are being introduced that are more in line with reality (though high end cycling reality is a little warped...)


Good for Zero G... Good for us...

[STARNUT]

Campy had a 5% drop in Feb.

Starnut

[HammerTime2]

Part of me likes when companies are plenty profitable because they continue to spendon RnD and are incentivised to stay agressive.

Well, everytime you buy something, or don't buy something, you can always make an extra charitable contribution to the store, distributor, and/or manufacturer to properly fund their R&D effort.

[Phish57]

On a similar note, it appears that BMC has permanently dropped the MSRP of all their frames by 30%.

[prendrefeu]

KCNC's are still a better deal for the $/g.

[Fitnerd]

I would give credit to KCNC for this. Those guys really took the market by storm with the best balance of price/weight/performance. Ciamillo is squeezed between KCNC on the bottom and AX on the top and they don't have the "bling" factor they did a few years ago. They were force to drop prices to get out of their unattractive price/performance valley to be competitive.