Like SL58 said Bont is (just like Richard Simmons, of those other 'strange' shoes
) very well known for their inline and ice skating boots, so maybe an unknown brand to some here but definitely not a newcomer to the market. They fully changed their lineup over the last year and these cyclingshoes seem to match their inline boots now.
They are completely heat mouldable and a size 7 has 40 ventilation holes without any mesh behind them so the air goes straight into the shoe.
$350,- sounds like a steal compared to their earlier cycling shoes to me to be honest, I think that's about the same as the Shimano heat moldable shoes but then for a completely moldable shoe? As always they are also available in (semi)custom.
For now they are available in red and blue but I was told they will expand the colour range with at least white and black and also other colours very soon. There is also a track shoe coming with laces in about a month.
Standard these come with the 3-hole look/shimano compatible holes but you can also order them with a blank sole and the necessary hardware to drill your own holes into the shoe exactly where you want them. As a speedplay user that sounded quite interesting to me as well. Another thing I found interesting is that the soles have rubber pieces moulded in the heal and the toe to walk on. The carbon over it is very thin and you are supposed to wear it so the rubber comes through. Apparently this is done to save weight and still have the rubber pieces very well secured.