Cognitive biases you should be aware of whenever you're dealing with shit-shows like the cycling industry:https://en.wikipedia.org/wiki/Choice-supportive_bias
(ie, I chose it, need to defend the investment, yes it's superior)https://en.wikipedia.org/wiki/Bandwagon_effect
(ie, it's the latest and greatest and the media is saying so, the pros are riding it, the cool kids are riding it, therefore yes it's better) (this applies to a lot of social media styles/posts as well, not just in cycling. basically people with narcissism issues just copy the fck out of each other in order to try to get some kind of validation for their existence on this planet and in this lifetime even if those 'likes' are not at all genuine)https://en.wikipedia.org/wiki/Confirmation_bias
(ie, yes it feels superior after having forked the money over for it)https://en.wikipedia.org/wiki/Illusory_correlation
(ie, the bike feels superior, not the fact that I feel better today/fitter/good weather/or whatever)https://en.wikipedia.org/wiki/Endowment_effect
(ie, I bought it (or was given to it by sponsor) therefore I must give it attributes to justify it)http://coglode.com/gem/price-value-bias
(this one should be obvious, if it this cognitive bias isn't obvious to you, you may in fact be the perfect idiot for any marketing department's target goals)https://en.wikipedia.org/wiki/Loss_aversion
(ie, you paid for a high-end item, realize that the low-priced item may be just as good, but because you paid for the high-end item/brand name/whatever you will actively and subconsciously dismiss the qualities of the low-priced item in order to compensate for your own internal struggles on being gullible to the bullshit)
It's not just in the cycling-related media (magazine, blog or otherwise) - a lot of posts on forums, WW included, are hilariously displaying these basic cognitive biases and the posters continue to hold those biases no matter what, day after day, month after month, year after year.
|| Other projects in the works.