As I type it's actually 1.21168 USD/EUR (see www.xe.com
for current rates) and I would suspect the price includes VAT (16% if I remember right), so it may net out significantly less for the USA.
Also I have yet to get charged import duties on anything into the USA that was shipped using a government postal service. Private carriers I have not been so lucky.
VAT (Value Added Tax) or IVA is closer to 20% in Europe!
(And we complain here in the US about 8-10%!!!)
You can deduct that from the cost if the item is shipping out of EU countries (or if a non-EU citizen buys in Europe, you pay VAT at the store, and are then reimbursed upon departure with a special form declaration at the departure border, something most tourists never do).
Of course, shipping can be expensive.
You're right, I hardly ever get charged import on government postal service shippings, but FedEx/DHL, for instance, every time, unless the seller writes "used gift item, for recipient's use only, not for resale" on the Customs Declaration (even then, sometimes FedEx/DHL will make one pay import, if they feel like it I guess).