"PRO" Cycling Discussion
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euan wrote:The ASO half owns if not more of the Vuelta
They must be gutted that a Spanish GT trumps their home race
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Has anyone seen coverage of the World Ports Classic? Supposedly got Mark Renshaw and Tom Veelers with onboard cameras broadcasting - I'd be interested to see some of that footage. http://www.velonation.com/News/ID/15361/Peloton-viewpoint-as-cameras-on-bikes-permitted-for-World-Ports-Classic-which-starts-today.aspx
Innrg.com had some short footage days ago.
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Nice one!
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Nice one!
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Is this the future of the sport alongside bicycle manufacturers taking over teams?
I might be pessimistic, but I do no longer see why any company from outside the cycling industry would want to sponsor a professional cycling team (due to doping-issues, reliabilty problems..).
But then again, it might be better for professional cycling after all.
As I see it cycling fans can actually make sure that professional cycling is preserved in this tendency.
I might be pessimistic, but I do no longer see why any company from outside the cycling industry would want to sponsor a professional cycling team (due to doping-issues, reliabilty problems..).
But then again, it might be better for professional cycling after all.
As I see it cycling fans can actually make sure that professional cycling is preserved in this tendency.
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Sombrero to Horner!
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trychle wrote:Is this the future of the sport alongside bicycle manufacturers taking over teams?
I might be pessimistic, but I do no longer see why any company from outside the cycling industry would want to sponsor a professional cycling team (due to doping-
The return on investment in terms of exposures is excellent if your team can get in the Tour de France, and still not bad if it does not.
Unless cycling as a whole crashes and burns, something it has held off doing despite dire predictions for at least 105 years, it remains a good investment. The question is whether the benefit of that exposure is undone by a doping story. I doubt it.
How many here would have ever even heard of Katusha had they not sponsored pro cycling?
Bike companies are taking a larger role because of the impressive growth of racing bike sales. Even if that abates, pro cycling remains a good marketing tool for whatever is hot at a given moment. They use pro cycling as a validation of their product, but the more common route of being a minority sponsor works fine for that. Not that bike companies sponsoring teams is new: Alcyon is an excellent example.