I doubt it.
If someone wants a Scott/Focus then they are happy with a mass market brand, Lightweight aren't aiming there. I don't doubt the Scott/Focus are great bikes and may be "better" to many but that's not the point. Branding is what makes people buy VW's instead of Skoda's even though they are 99% the same.
Does anyone honestly think the guys at Lightweight thought "lets target the Scott/Specialised/Trek demographic" rather than lets target the "Colnago, Pina, Time, Look demographic" ?
I do however agree with other posts that Lightweight is synonymous with light products, this frame appears to be only averagely light (still lighter than Colnago and Pina), hence my Obermeyer prediction
LW are targeting anyone with coin, simple as that.
I don't think they've thought "This dude rides a Trek, so he's not in our demographic".
The simple fact that LW have made wheels for so long is the proof of that..they're aimed at anyone who can afford them, regardless of the brand of bike they're going on..
Just like their wheels, if you're rich enough, then you're our demographic.
Case in point - several months ago I was in a 'high end' bike store in the heart of the city, where a lot of business is a result of the over 40s professionals (lawyers, accountants etc..)
Anyways, this heavy set, mid 50s guy walks in, and the mechanic comes out with his bike which he'd obviously just finished the build on (it was brand spanking new) MC RB1000, Obermayers, Di2, the whole kit and kaboodle .. probably a week's wages for some of these guys.
Is he in LWs demographic? as a consumer which money, of course he is!
As a super fit cycling rock star, probably not.
chill out perv dogs, homegirl is still only 17.