To be fair: 1585g isn't terribly light, nor terribly heavy.
The ol' fabled Kysriums, whether you love them or hate them, had a range of weights. Their SL's were in the 1400's (I believe), yet their Team/Equipe versions were around 1550g? These are all off the top of my head.
The cheap-o aluminum wheels on my commuter has the front wheel weighing in at over 1100g
and the rear at over 1300g. Yes, that's each wheel.
I do see Zigmeister's point about things, and I do agree that I would have liked to see the Flo30s at least slightly lighter (which is why I asked, long ago, if they would be available as 'rim only' so I could build them up lighter myself, and Canadian answered a succinct "no"). However, that being said, we are comparing two different types of apples here: one of them is a Fuji apple, the other is a Granny Smith. Both are great Apples. You don't put a Fuji in a pie, and you don't put a Granny Smith in someone's lunch bag. The point being, they're different, they have specific markets they are appealing to. Pun intended.
Some people, such as 'bombertodd' and a friend of mine who is not a good descender (I would rate him near 'needs patience'), need an aluminum brake track. Others, such as myself, really don't at all. Rain or shine. And I pretty much spend almost all of my riding time climbing/descending. People are different. Some people need that aluminum brake track. Some really don't. (I'm actually considering ditching the rear brake, that's how little I use my brakes)
So in that aspect, the Flo30's are good at what they do, and the price is nice. They are aero, the weight is consumable by the average cyclist (Zigmeister: WW are a small, small, niche in the cycling world), and the price is not too shabby.
For those that seek a little bit more, and are willing to take the risks to venture out into new territories, there are direct suppliers available.
|| Other projects in the works.