Hi guys and thx for noticing our new shifter
This design is not for everyone, if you live in the drops or shifting from the drops is an absolute must for you then just forget it! It won't be the right shifter for you. The system does however have a number of other advantages that on balance will make it the best choice for some.
There is a good discussion here that covers some advantages: http://forums.roadbikereview.com/cycloc ... 67149.html
weaverdcivw - It is hard to see in the shots but it does actually have a slot for the cable end to sit in. I have seen a few run with plastic ends which is not the best choice as it can lead to deterioration of the cable when used with any shifter (Retroshift, STI, Ergo, SRAM etc). With plastic ends the cable can end up kinda wandering off its correct entry position as the end bends. This happens as the individual strands in the housing start to push into the plastic end in a not perfectly uniform fashion. With a proper 4 or 5 mm metal end to match the cable it has not been an issue.
This system was built to be durable not dainty but that said I have a couple of weights for general interest.
System with Dura-Ace 10sp Downtube shifters installed for front and rear: 395
System with Dura-Ace 10sp Downtube shifter instaled only for rear: 340
These wights are taken from a few sets and err on the safe side. That said best I found for full system front/rear was 392. Not too shabby I think, putting it between Dura-Ace and Ultegra based on your lists.
I and a couple of others ran this system on road bikes last summer we then had 20 or so test riders on it for cross season in various classes. While I came up with the idea I want to point out (and thank as often as I can) that it has been the test riders who have really designed this based on their beating the crap out of it and then providing feedback.
Thanks all for your time and this forum.
Adam and The Goats