"Mavic describe Exalith is an "exclusive treatment for aluminium alloy that reinforces the rim while allowing us to make it thinner."
"The Exalith treatment is most accurately described as a "surface conversion" treatment rather than a coating. The process converts the surface of the existing aluminium into a thin ceramic layer that is very hard, very wear resistant, thermally stable and very resistant to corrosion. The Exalith coating is tightly bound to the underlying aluminium and will not peel or flake off."
Although I fully admit that part of my reason for purchasing the wheelset was for its looks, It is really not just a coating, I am worried (and rightly so, I think, after only 1500-2000ish clicks) about the integrity of the wheel, after the coating comes off- will it take that much faster to pooch the raw brake track?
Either way, I think any one can agree that the limited amount of time that I have been riding this $2800 wheelset is far too short for anything, coating, surface conversion or what ever you want to call it, to be even considering the possibility of wear. Had this been in a couple of years of hard riding, I doubt I would be very upset at all...