Im surprised that these wheels and this discussion hasn't attracted more interest.
I love the look of these wheels and by all accounts they are a genuine LW competitor.
I'm waiting for more detailed reviews but at this stage I'm pretty confident I'll pick myself up a pair for my new bike.
I think people are just waiting to see them out in reviews and to see more riders on them. There's been quite a bunch of discussion and I think most people realized they were critiquing the wheels without facts, or those who had actually tried the wheels had had their say and weren't going to prolong an irrelevant debate.
Wheels are shipping, the company is doing demos around the West Coast at least, and several major stores are picking them up. When more people are riding them we'll see more comment.
On the issue in a previous post about the White Industries hubs, I'd actually point out that if you talk to Ligero, Ergott, or other top wheelbuilders here, the White hubs are often their top choice. There are some uber-bling hubs around, but Tune has had recurring problems with pawls on their rear hubs, DT has had a recurring bearing problem on their front hubs, and so on. Whites offer some of the best geometry for wheels, they are extremely light and reliable, and they happened to work well with this wheel design. No one should feel that using White hub components was a cheapening decision -- it's probably the best hub assembly possible. Lightweight uses Tune because both are German companies and they've worked together for years, and because at the time Lightweight started Tune was a very light hubset.
Remember, a pair of Madfiber wheels including skewers weighed out in my hands at 1061 grams with White hub components. Reliable, adjustable, lightweight, smooth, and a good geometry for the wheel design. I have no reason to ask for any different choice of components.
Lightweight uses DT in all wheels.