Boardmans don't exactly have a great reputation over here. Mainly due to who they are exclusively sold through 'halfords' better known as 'hellfrauds'. No one would go there to spend big money on a bike.
Ask yourself this. If Boardmans were sold through LBS's would they still have the bad reputation? I certainly don't think so.
The majority of boardmans ridden in the UK are bikes bought on the cycle to work scheme (government cycling/tax incentive, limits riders to a £999 bike)
This is exactly how I bought mine. The 40% tax saving was good enough for me, and having half a brain cell I can work on the bike myself rather than taking it to a shop. Does this mean that I haven't purchased a proper road bike? Maybe I should spend £5k on a Specialized or Cannondale or summat so I can ride around looking down my nose at other roadies on 'lesser bikes'
So maybe its just that most boardmans are ridden by first time roadies that think their £999 bike is gods gift to earth, and they can't understand why I didn't by 5 instead of getting my bike. Can you tell that I happen to run into these boardman owners alot?
I've ridden plently of more expensive bikes, and am more than happy with my Boardman Team Carbon (I'm not a first time roadie) thankyou very much. I love coming across people like you riding really expensive bikes with all the bling, and then dropping them
whilst riding my Boardman peace of crap.