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PostPosted: Fri Jun 16, 2017 4:55 pm 
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Location: NorthEU
Just was informed that Ax Lightness will stop production and will not be available for order.
Owner has decided it will just be Benotti from now and on.
Obviously production in Germany is too expensive and know-how will be used in Benotti bikes.

I don't know more than this.....

(Don't ask who told me, because i can't share that.)

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Posted: Fri Jun 16, 2017 4:55 pm 


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PostPosted: Fri Jun 16, 2017 5:02 pm 
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Interesting, thanks for sharing. To sad really. AX Lightness did a lot for pushing the boundaries for the WW market. But I can see how in a ever tightening economy, it would be hard to survive. Especially with high labor costs.

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PostPosted: Fri Jun 16, 2017 8:22 pm 
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Posts: 665
Not terribly surprising. AX made all of their bike parts in a custom, small batch mode. They did not have enough volume to really mass produce and get the low costs from that. They were not buying thousands of tons of carbon fiber direct from the suppliers to make their parts. They bought small batches from distributors who got their stuff from other distributors, etc. Lot of markup and middlemen. They also made a lot of different parts so they could not really specialize on just one thing and reduce costs. Bike part business is very different than their other market. Carbon race cars I think. In that they could price each custom job and get reimbursed for labor and some profit too. Very different than making bike parts for unknown customers and trying to get close to a price point.


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PostPosted: Fri Jun 16, 2017 8:27 pm 
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Location: Mallorca, Spain
I guess Axel is hoping RoadSailor wheels are more profitable?


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PostPosted: Fri Jun 16, 2017 8:56 pm 
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Joined: Fri May 28, 2004 4:11 pm
Posts: 266
This is such unfortunate news. Ax Lightness has been one of the stalwarts of the WW community for at least a decade in my mind.


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PostPosted: Fri Jun 16, 2017 9:04 pm 
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Have the benotti frames been made from Ax Lightness?


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PostPosted: Fri Jun 16, 2017 9:18 pm 
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Location: Los Angeles, California
They offer some very nice products. Somewhat high prices, however, so perhaps it made them less competitive. Especially when the other outfits - Berk, MCFK, Gelu, ControlTech, etc. - often sold online at lower prices. Plus, you'd see Ax's items listed on Fair Wheel, but never in stock.

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PostPosted: Fri Jun 16, 2017 9:37 pm 
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This truly is sad news. Always appreciated what they did for the WW community by pushing the limits. Maybe I can pick up a VIAL EVO D for cheap?


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PostPosted: Fri Jun 16, 2017 9:47 pm 
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terrible. oh well. the frame sets themselves are so few around. i'm glad i got mine repaired when i did. i just hope it holds up for another 2 seasons or until i find a replacement for it.

thx for sharing the intel.

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- AX Lightness Vial EVO D + DA9070 + Enve SES 3.4 carbon hubs
- Parlee Altum + DA9150 + Enve SES 4.5 carbon hubs
- Parlee ESX + DA9070 + THM SRM PM + Enve SES 6.7 CK hubs
- Independent Fabrication Ti FLW + Campy SR11 + Enve 3.4 CK hubs


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PostPosted: Sat Jun 17, 2017 12:26 am 
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Joined: Fri Mar 03, 2017 3:24 am
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Vuong05 wrote:
This truly is sad news. Always appreciated what they did for the WW community by pushing the limits. Maybe I can pick up a VIAL EVO D for cheap?

I wouldn't be surprise the opposite. That the rare factor pushes prices up.


Envoyé de mon iPhone en utilisant Tapatalk


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PostPosted: Sat Jun 17, 2017 12:43 am 
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Joined: Sat Jul 20, 2013 6:11 pm
Posts: 1192
C36 wrote:
Vuong05 wrote:
This truly is sad news. Always appreciated what they did for the WW community by pushing the limits. Maybe I can pick up a VIAL EVO D for cheap?

I wouldn't be surprise the opposite. That the rare factor pushes prices up.


Envoyé de mon iPhone en utilisant Tapatalk


Down for sure... I probably would not touch one at this point unless it was very cheap. Kinda glad I did not get one .


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PostPosted: Sat Jun 17, 2017 2:24 pm 
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Location: Norwich, UK
Such a shame. Pretty much every true WW bike would have 1 or more AX parts. I guess aero is taking over, but it's good Axel is still around and making some cool stuff. I might have to try and get another saddle before they disappear!

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PostPosted: Sat Jun 17, 2017 5:29 pm 
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Joined: Fri Feb 17, 2006 6:22 am
Posts: 1766
Location: Zion
UPDATED:

After seeing AX Lightness in the WW game for so long, it's indeed a pity to see them go. [Happily not true!]

Fortunately, we've still got a number of strong WW manufacturers to choose from (Extralite, MCFK, Berk, Tune, Schmolke, Gelu, ControlTech, Far & Near, Carbon-Ti, POP, etc PLUS AX Lightness still).

I don't know about THM's finances, by they're now part of 3T. And EE Cycleworks is part of Cane Creek. It's good to have both of them still around, too.


RIP AX-Lightness [Happily not true!] and M2Racer!

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Retired: 5.9kg / 13lbs Addict R1 w/PowerTap ... lowest was 5.593kg / 12.33lbs


Last edited by Johnny Rad on Thu Jun 22, 2017 5:41 pm, edited 1 time in total.

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PostPosted: Sat Jun 17, 2017 6:26 pm 
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I love my AX saddles to bits. I don't know what I'd do without them. I would definitely buy up at least 1 more if I saw one for sold cheap.

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PostPosted: Sat Jun 17, 2017 6:41 pm 
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Joined: Sat Jul 20, 2013 6:11 pm
Posts: 1192
Same here .. saddle and seatpost for me.... when it does come time to replace I might try Berk


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Posted: Sat Jun 17, 2017 6:41 pm 


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