Weight Weenies
* FAQ    * Search    * Trending Topics
* Login   * Register
HOME Listings Blog NEW Galleries NEW FAQ Contact About Impressum
It is currently Mon Dec 18, 2017 4:18 am

All times are UTC+01:00





Post new topic  Reply to topic  [ 51 posts ]  Go to page Previous 1 2 3 4
Author Message
PostPosted: Wed Jun 21, 2017 3:37 pm 
Offline

Joined: Mon Feb 06, 2006 1:06 am
Posts: 489
Yes that's true. But can look at canyon as a example where direct is successful. Different market segment and outreach, but also not totally irrelevant benchmark.

_________________
AX Lightness Vial Evo, Carl Strong Titanium


Top
   
Posted: Wed Jun 21, 2017 3:37 pm 


Top
   
 
PostPosted: Thu Jun 22, 2017 5:53 pm 
Offline

Joined: Thu Mar 26, 2009 11:06 pm
Posts: 442
Location: Yorkshire - God's Own Country
eric01 wrote:
Yes that's true. But can look at canyon as a example where direct is successful. Different market segment and outreach, but also not totally irrelevant benchmark.


Not sure that citing Canyon as an example of reliable customer service is appropriate - unless I'm missing the irony?


Top
   
PostPosted: Thu Jun 22, 2017 7:34 pm 
Offline
User avatar

Joined: Mon Jul 07, 2014 8:15 am
Posts: 1731
Location: NorthEU
pk0r wrote:
Thanks already for the clarification sp3000!

ax is definitely not gone as the topic suggests nor do we have any intention to do so, actually in fact quite the contrary as we are currently setting up a new and much larger facility - still in Germany of course as this is our driving philosophy! This allows us to use technology that is not possible in a mass production, e.g. already down to the processes, variations of fiber angles, autoclaves, or very specialized raw materials.
Of course even the new factory we won't ever make us go the mass production way, but this simply is not our goal or philosophy either. The new factory however will allow us a higher efficiency in production, fast reaction times and also a better scaling.
We do not want to cut back on our technological level and the most recent test results, be it in Tour-Magazin, Rennrad or Procycling prove us right here with several test wins. At the same time tests as in Tour-Magazin also too well show how unique a German or non-Asian production are nowadays with us having been the only company in the "art of German engineering" special to in fact produce here (in Germany) as well with Storck, Canyon, Lightweight all producing in the Far East. Not our approach as said.



That said the technology does come at its costs. With everything being conducted in house with us, starting with the engineering, over to the testing and finally also the production, the downside are high production costs (which already suffocates the idea of a mass production model).
In order to still keep a competitive price level and not demand crazy prices such as 9000 EUR for a frameset, we are going the step to a direct distribution and won't be selling through LBS any longer. There will still be a couple of distributors around the world, but at least for Europe we will be selling directly. This allows to bring the leadtime down for a customer as well as to get the better service (as quite honestly there had only been a handful of shops anyways who have really been stocking our products).
We will also launcha very unique full insurance policy which will show how much we stand behind our products and how much you can trust them. There has been A LOT of work in the past 20 months with us - to the better for sure.


Nils Wiedemann
Factory Manager
ax-lightness composites GmbH & Co KG

TLTR: ax is NOT out of business, but extending their production. At the same time they are going the step to a direct distribution.



Excellent news! A pity the dealer who told me this, did not share the whole truth.
I was informed Ax Lightness is no more.
I am glad you chimed in here Nils!

I still am curious on the finished gravel frame/ bike.

_________________
Bikes:

Ax Lightness Vial EVO D
Paduano Racing Fidia
Open *UP*
https://opencycle.com/showcase/the-xplo ... eelsonfire


Top
   
PostPosted: Mon Jun 26, 2017 4:21 pm 
Offline

Joined: Tue May 23, 2006 9:39 pm
Posts: 1064
what a relief. glad AX is still in the biz. besides great products, their customer support is top notch.

_________________
- AX Lightness Vial EVO D + DA9070 + Enve SES 3.4 carbon hubs
- Parlee Altum + DA9150 + Enve SES 4.5 carbon hubs
- Parlee ESX + DA9070 + THM SRM PM + Enve SES 6.7 CK hubs
- Independent Fabrication Ti FLW + Campy SR11 + Enve 3.4 CK hubs


Top
   
PostPosted: Wed Jun 28, 2017 2:22 am 
Offline

Joined: Mon Dec 19, 2005 9:16 am
Posts: 1431
pk0r wrote:

TLTR: ax is NOT out of business, but extending their production. At the same time they are going the step to a direct distribution.


That is good to hear but.........More importantly
Hello Nils !! :thumbup: So nice to see your still at it :beerchug: :D


Top
   
PostPosted: Mon Jul 10, 2017 3:17 pm 
Offline

Joined: Thu Jun 03, 2010 6:20 am
Posts: 394
What progress has been made on the disc version of the Vial Evo? I'm holding out for that bike.


Top
   
Display posts from previous:  Sort by  
Post new topic  Reply to topic  [ 51 posts ]  Go to page Previous 1 2 3 4

   Similar Topics   Author   Replies   Views   Last post 
There are no new unread posts for this topic. Wahoo KICKR trainer issues. Read if you use Campagnolo!!

[ Go to page: 1 2 ]

in Road

dgasmd

20

1080

Sun Oct 29, 2017 3:08 pm

basurper View the latest post

There are no new unread posts for this topic. Attachment(s) Berk Lupine, Ax Lightness Leaf II. .

[ Go to page: 1 2 3 ]

in Road

MyM3Coupe

34

4886

Tue Jun 20, 2017 11:13 pm

Vuong05 View the latest post

There are no new unread posts for this topic. Attachment(s) Ax-lightness Vial EVO Race build

[ Go to page: 14 5 6 7 8 ]

in Road

sp3000

113

11979

Sat Aug 12, 2017 9:05 pm

4ibanez View the latest post

There are no new unread posts for this topic. Attachment(s) Ax Lightness Leaf vs Dash M4 saddle

in Road

Luca79

10

1560

Wed Apr 12, 2017 5:25 am

spdntrxi View the latest post

There are no new unread posts for this topic. I Need Help about Ax lightness Vial Racing with AX Europa Premium

in Road

Ashut

1

400

Wed Apr 12, 2017 2:14 pm

sp3000 View the latest post


All times are UTC+01:00


Who is online

Users browsing this forum: Bing [Bot], garypremo, GonaSovereign, Google [Bot], Navik, sooni, tnc1970, TobinHatesYou and 32 guests


You cannot post new topics in this forum
You cannot reply to topics in this forum
You cannot edit your posts in this forum
You cannot delete your posts in this forum
You cannot post attachments in this forum

Search for:
Jump to:  
Powered by phpBB® Forum Software © phpBB Limited