53x12, you might want to look at the costs of items from those manufacturers. Hyundais and Kias are now a lot closer to Honda and Toyota than you might imagine. It really surprised me when buying my wife's car how expensive they'd become. And Felt isn't really any cheaper than Specialized or Trek. And as I think about it, I'm not sure I know of another company currently offering a bike for $25k like Felt.
The Hyundai and Kia vehicles provides more standard features for their price compared to their rivals that have those as additional options.
Felt FR FRD @ 685 grams for $3500 vs.
heavier Specialized S-Works Tarmac for $3800
heavier Trek Emonda SLR for $4000
heavier Cannondale SuperSix Evo Hi-Mod for $3500
heavier Cervelo R5 for $4500
Felt FR F1 @ 765 grams for $2000 vs.
heavier Specialized Tarmac Pro for $3000
heavier Cervelo R3 for $2000....etc.
So yes, the Felt is significant cheaper than the competition, especially when you look at what you get for your money.
When you talk about a $25k Felt bike, you also need to reference that with a limited made and track specific frame. That TA FRD isn't made for us Joe Blows. It is designed for Olympic teams and Olympic hopefuls. Even their $12k AR FRD comes with a full set of Zipp race wheels, power meter...etc. So that is why using frame sets is the best way to compare pricing as a frameset is a frameset when compared against each other and you don't need to control for how the bike is spec'd out.