The end of Guru

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2old4this
Posts: 366
Joined: Mon Jan 13, 2014 7:26 am

by 2old4this

2old4this wrote:
wheelsONfire wrote:Ax Lightness do exist which Guru doesn't seem to do.
According to Ax they are in a better financial situation now then they were before.
So i am not sure what you try to say?


True, they've been bought out. So, the name still exists. Is it going to stay to be the same company? We'll see...


Didn't take that long. It looks like Axel is out...
http://www.bikerumor.com/2016/01/13/ben ... ore-119002

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wheelsONfire
Posts: 6283
Joined: Mon Jul 07, 2014 8:15 am
Location: NorthEU

by wheelsONfire

Yes, Ax Lightness will stay as a premium bike, but will also build Benotti. Ax have built more brands bikes along their own all the time.
I don't think Guru did this!?
Yes, Axel is out and i guess they could do a write up about why, but they don't.

This is no different from what happens in the car industry really. It's about adopting to the market changes and costs.
Bikes:

Ax Lightness Vial EVO Race (2019.01.03)
Open *UP* (2016.04.14)
Paduano Racing Fidia (kind of shelved)


Ex bike; Vial EVO D, Vial EVO Ultra, Scott Foil, Paduano ti bike.

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