I don't think they were concerned so much as amused but given the reputation of Italian companies generally being more cautious about leaping onto the latest technical (commercial?) bandwagon, it was *just* believable, even though Valentino made an announcement in 2014 at the GF New York that Campagnolo had a disc-brake project, indicating that it was in the later stages of maturity (bearing in mind that they work up to 5 years or so ahead).
Having said that, we've not (yet) had a solid launch date, but it *is* coming.
My private, i.e. not Company opinion, is that in general disc brakes look hideous on a road bike and are totally uneccessary, as well as being a complete PITA for neutral race / event support - but then, I'm old-skool & from an era when we didn't need a set of "rules" on the internet to tell us how to behave ...
Maybe the Italians can make them look a bit prettier, to my eyes but I think it'll be an uphill struggle!
