I think at the very least, it's clear Ted should stop selling any of his products directly. He just doesn't have the manpower or organizational/time management skills to pull it off. Not to mention selling stuff on specials all the time undercuts your dealer network.
He'd still have to be able to deal with service and warranty claims. But, with the other workload off his shoulders he might be able to cope with that more effectively. The way it is now, it's bad business practices at a minimum and borderline fraud in some cases. Also, someone like this with a definite history of dishonestly and bad customer service should be given a very short leash, so to speak, regarding future issues.
Selling directly is something very risky when you produce something that customers have paid earlier. This is done only on very high end and expensive products. But despite a high price, Ciamillo products are probably not expensive enough to allow a such way of work.
The problem is also coming from customers who buy discounted prices all the time, despite of the difficulties met by the brand.
If you want a product in stock, it's $399 and there's nothing to negotiate
If you want a discounted product, you may buy special offers, you may buy them cheaper, but you should consider that they are not in stock and that it can take many weeks to get delivered.
As the European distributor, I have paid my GSL micros (that are currently in stock) at the full price and I have been delivered in time. The consequence is that I cannot award discounts to my customers, but at least they are in stock, they work very well and they are available in red, black and white.
The job of the factory is to plan a large production, not individual sales, even if there's a marketing worker, which is not the case here.
The job of a distributor is to have products available and to insure warranty services.
In the past we used to have factory/distributor1/distributor2/retailer/customer. Now, we mostly have factory/distributor/customer. It means that 1 or 2 intermediates have disappeared. So, the purchasing power of all of us is higher now than it used to be in the 90's. But there are still customer's who want to buy direct to make savings, and Ted needs money to run the shop... So, the temptation is high to sell direct and it's for me a bad way of work taken before 2007 crisis. He agrees with the idea to sell products in stock only, but it requires more successful products. The micros are, but they are coming after not successful projects that burned cash.
To conclude, please note that I've been waiting for 6 months for titanium Ciamillo small parts, but Ted is not responsible, it takes time from his supplier to build these custom Ti parts. Sometimes it's also better to take what is available instead of wanting the all new product. Regular GSL and OG are for example still available, and they are excellent products, except that you should consider replacing padholders when you use wide rims. The micro cam is made for a larger public than the original customers. I personally ride the regular cam because I change the padholders when I replace my alloy rims by carbon rims. It's a good optimization and I have a perfect stopping power all the time.