Mattias Hellöre wrote:
AXAxel, I´m curious how you can sell this frame with a such low price tag and outstanding weight and stiffness numbers, handmade in germany.
I thought it was not possible nowadays.
I am not AXAxel, but according to the AX lightness website the reasons are these:How do we achieve competitive pricing nonetheless?
As we produce and manufacture the frame completely by ourselves in our factory in Creußen, we are able to bypass additional margins and profits external manufacturers such as from contract manufacturing in Asia. In addition transport distances and costs as well as occurring custom duties are omitted.
Our distribution channel: We supply retailing in a direct way. That way additional margins for distributions, distributors or exclusive importers are omitted. This leads to lower prices and a comparable price level all over the world.
We do not run expensive racing sponsorships. Through this we annually save high million euro sums in comparison to the big players, that you would be refinancing with your purchase of the corresponding products.
Which is not to say we would not care about racing at all as besides partial sponsorships we as well offer a racer support for race license holders discounting our products by 10 %. There is no separate sponsorship budget with us though.
Thanks to our high in-house production depth, that ranges from the in-house development over the actual production to the final finish of the products, we achieve short routes and a high efficiency and do not have to co-finance erreichen wir kurze Wege als auch eine hohe Effizienz und müssen keine intermediary bodies.
Our highly technological and strictly controlled production yields a minuscule scrap rate. In addition we can react in-time on possible changes of constructional elements.