ill principe wrote:
Whats a ballpark figure regarding estimated price for this frame?
The top end frames from Felt have not been priced as high as S-Works Venge, S5 etc as far as I´ve understood? (Sigma Sport lists the 2013 AR1 at £1,999.00)
I'm hoping the prices will remain in line with the 2013s. I say that because you can see the prices on felt.com and when you look at the niner series the jump from std. carbon to FRD is about double the std carbon price, $1,550 to $2,900http://www.feltbicycles.com/USA/2013/Mo ... eries.aspx
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You are correct to assume that we've been able to get the prices from 2013 to match up pretty well in 2014. There are some things like the new Ultegra 11 speed components that have had a price increase we cannot absorb, but great designs such as the new AR do not cost more money to manufacture necessarily. Development tools like the FEA, CFD, tunnel time, the patents that have been awarded, and prototyping certainly have costs. In general though, if you were shopping for an AR4 in 2012 or 2013 you'll be looking at the same price level for the 2014 version.
The AR FRD on the other hand is a new level of work for Felt. FRD projects in the past have never had a budget but they typically end up as marketing tools more than sales ventures. Bikes like the Tk1 and F - PR bike used on the cobbles will never recoup their development investment. These new "for public" FRD projects are similar. The Oxeon made raw material alone in the F FRD is nearly the price of the finished frames from previous generations. TeXtreme has proven so promising for the rigors a bicycle must go through we're willing to be the pioneers here because it will simply make all our bicycles better in the long run. Felt is the only bicycle company that offered TeXtreme frames in 2013 and we'll be alone again in 2014. By 2015 it will start to show up on other high end frames and I suspect by 2016 or 2017 it will be common for premium products. Today the cost and hassle of sourcing the Finnish-made material and getting it to our frame factories is a challenge no one else is able to overcome.