I will respond to the more techie questions later, we will also have a website up and running by the time of Eurobike where you will be able to read up on the various materials used.
Let me just say that the materials used are never for looks but always for sound engineering reasons and with the emphasis on ride quality.
We currently use a selection of PAN based, pre-impregnated twill, unidirectional (UD) and bi-axial (BIAX) material as well as some local Pitch based reinforcements. These are all prepregs made to our specifications with resin systems specified by us. Some of the ultra high modulus materials used are only made for the aerospace industry and are not widely available. We only have access to these through our engineers background in the industry. These materials cost up to 7 times more than the typical cycle industry standard materials used.
By properly combining these, we can control the compliance and flexibility of the structure very accurately.
While most of the frame should be as stiff as possible to transmit as much of the energy to the ground as possible, we also have to ensure sufficient compliance
at the seat tube, top tube and seat stays in order to provide a degree of comfort to the rider.
Stiffness has to also be balanced with toughness and strength to account for durability and damage mitigation.
Glass, for example, is very stiff, but it wouldn’t make for a good frame material!
Below is a pic just taken of a fairly typical frame being built up just now.
That is the just out of the autoclave raw unfinished frame, this one is missing the fd bracket (less than 1 gram) but otherwise complete
Re name: Rollo, Mayne, Aquitaine are the three lions in the British Royal Coat of Arms. The top lion, Rollo, is named after Rolo the viking who laid siege to Paris and was given what was to become Normandie as a settlement. He is the great grandfather of William the Conqueror who, as you know, invaded England and formed their royal dynasty. I am Swedish and my two business partners are French/US and British hence the name, my fathers name also happens to be Rolf/Rollo.
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The BB: We use a proprietary BB system that can accommodate all current cranks without adapters. We use special SKF bearings with a factory estimated life of over 30.000 hours when used as a BB bearing. The BB is solid and bonded in to the frame. You can swap between 25mm and 30mm axles in the same BB by changing out the bearings. You will however need to change out the BB tube to accomodate BB30/PF 30 cranks such as the Cannondale. This is done by the dealer.
Shifting systems: We will accommodate Electrical, Hydralic and Mechanical shifting (and braking).
Now that the 600g territory is broken for a average size frame, now onto breaking into the 500g territory for a average size frame in production model. 
