I won't divulge wholesale pricing but I will say that a lot of UK re-sellers pricing is below our cost here in the states.
This might be a naieve question, but why then don't you source your products in the UK?
I bought some Pro4 Endurance last week not on offer for £25 delivered, that's $39. I've bought Pro3 in the past on offer for £16 ($25). I've barely been to a physical bike shop in years and I don't miss them. Every now and then I give a local shop a chance and they always let me down.
Another well regarded shop near me never has even simple spares (like the time I wanted a square taper crank bolt and they told me to come back when the mechanic was in - in three days' time!) I can perform many more mechanical tasks myself than the shops are able to carry out. Shops don't want to fix anything, just throw it out and bolt a new one on.
Then there was the time I didn't fancy cutting my carbon steerer so I took it into another well regarded shop. Stupid me, should have done it myself. They just cut straight through it with a rough saw, lots of really obvious chunks and splinters coming out where the cut left the tube. Sure the poor guy must have breathed in a load of carbon dust, hopefully not in the same air as the customers breathe. Expensive fork ruined.
A few weeks ago a female friend of mine was told in a shop that they wouldn't put a lower geared cassette on the road bike she was buying from them despite being prepared to pay extra for it because they didn't think she'd need it. The same shop refused to take back an obviously fautly frame. In the end they intimidated her into taking an old folding bike they had in stock as a "swap".