Cervelo picked their name to sound Italian even though theirs nothing even remotely Italian about the brand.
Cérvelo. The company is originally Canadian. The name is more French in origin than Italian (hence the accent on the e which is part of their branding!!) The title is a pun/play on words in French: Cér comes from 'cérvelle' which is the brain. Vélo should be obvious - bicycle.
Cérvelo was founded by engineers (brains!) who love bicycles! Cérvelle + Vélo = Cérvelo
I can also recall how heart broken a friend was a few years ago when I told him his Serotta wasn't Italian, but Jewish.
Ummm... but being Jewish* is a religious (and often cultural) association, not a national one. So really a person/brand can be Italian and Jewish (nation + religion).
Did you mean that Serotta was
an American brand, perhaps?
That said: TIME. In English it may be obvious, but in French (which is where the brand originates and most components are made), it is pronounced like "teem" and per the brand's guidelines the name is in all capitals - so it may be an acronym? It is unclear where the brand name originates.
They're just names.
True, but how would you feel if people continually butchered the pronunciation of your name even though you've attempted to correct them, many times, before and they continue to butcher your name intentionally
You may need to correct yourself as well before correcting others on the origins of brands.
*No, I am not Jewish, I'm just pointing out the obvious here. Religion is not directly correlated with nationality.
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