It doesn't matter if its mass produced or not, on the last page 2 products were posted to be lighter and have proven themselves to be reliable in the real world, who in the right mind would buy a new largely untested product that's heavier than a quality mass produced crank.
If you want this to sell it has to be lighter, or somewhat close to whats out there already. (spell check---->) Unfortunatly I think is 8 pages of wasted time and it will never catch on as its heavier that whats available and untested in the real world.
That is true, if you want to run a Sram crank and save 20g. I personally don't as it would not match or work on the two builds I have using Campy and Shimano components with a BB30 frame.
There will be customers who do not want to buy "off the rack" parts, (I don't buy complete bikes or suits that aren't tailor made, for example). There will be cyclists that want a matching set of brakes and a crank from a boutique US manufacturer to go with their Chris King US hubs, US made Enve wheels and (Tiwaneese, "designed" in the USA) frame sets.
There are some people who really like a Sram crank. Sram is right up the street from me, the cranks they produce however were not made right up the street from me... Just like Cannondale CAAD 10's, just like a lot of things these days. I choose to use something different that is not on dozens of bikes at every shop in the US.
Page 8 is unfortunately wasted on opinions (guilty as charged) but you and I are not the majority and we both have vastly different opinions as do the people who own and use this product.