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 Post subject: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 5:03 pm 
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in the industry

Joined: Wed Feb 18, 2009 12:02 pm
Posts: 516
If the rumor mill is not completely off, we should see a big announcement from SRAM this week. All circumstantial evidence, but seems to triangulate:
  • SRAM doesnt seem to deliver any more RED parts to team riders (from Tour Forum)
  • Are expected to announce a new mechanical system, dropping double tap (also from Tour Forum)
  • Some rumors about 11 speed and electronic coming later (from a buddy)
  • Arguably lightest weight of major manufacturers (so lighter than campy and shimano electric? (also from buddy)
  • Another buddy got told by SRAM to "keep eyes open this week"
Again, all circumstantial, but interesting :).

Cheers
Jever

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 5:07 pm 
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Joined: Wed Oct 31, 2007 10:32 pm
Posts: 8148
Location: Los Angeles / Glendale, California
Image

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 5:21 pm 
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Posts: 974
Location: Essex / Lincs UK
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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 5:30 pm 
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Joined: Mon Dec 28, 2009 8:30 pm
Posts: 5111
Location: Bay Area
Sram north America said to watch the news closely this week and confirmed something is dropping but didn't comment on any rumors

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 5:43 pm 
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Location: Islip, NY
prendrefeu wrote:
Image


I can't stop looking at that pic. What the heck is that from??

:beerchug:

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 7:28 pm 
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Joined: Fri Apr 18, 2008 12:55 am
Posts: 169
He's right if anything I have seen/heard is correct.
My girlfriend got some information out of a rather high up engineer for sram at the QBP party at interbike... He was rather drunk and let some stuff slip to keep eyes peeled for a brand new group from sram in late nov. (Weird time to release stuff though???) She did great and actually prodded him a little to try and find out details, but he was rather hush-hush when he realized she actually knows her stuff. He did say no electronic though...

On another note, from visiting the sram/truvativ crank development center in town, there is something brand new with the codename 'godfather' they have been testing. Haven't been able to see it, but they always make sure it is away before I swing by... :beerchug:


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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 7:47 pm 
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Posts: 389
Location: Cantabria
My bet: 11 speeds + hydraulic disc brakes option.


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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 7:59 pm 
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in the industry

Joined: Tue May 23, 2006 2:08 am
Posts: 417
Location: behind the scenes pulling strings
Good timing on their part. With Taichung bike week next week and camera phones being popular these days, they are doing the smart thing and doing it on their own terms.

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 8:53 pm 
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Posts: 227
Location: London
Can only be a good thing. SRAM Red is looking tired these days compared to the other two.

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 9:29 pm 
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Joined: Sun Jan 16, 2011 7:06 pm
Posts: 47
Location: UK
My bet: Sram Red White. Exactly the same as before just white and 30% more expensive. I hope I'm Wrong


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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 9:38 pm 
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Joined: Sun Apr 24, 2011 6:23 am
Posts: 643
Location: Melbourne, Australia
craigtheduck wrote:
My bet: Sram Red White. Exactly the same as before just white and 30% more expensive. I hope I'm Wrong

First SRAM Red Yellow then SRAM Red Black, could they get any more confusing? :roll:

At least we can be thankful that they haven't made SRAM Red Darker-than-indigo-but-not-as-dark-as-violet...

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 9:43 pm 
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Joined: Sat Dec 11, 2010 2:25 am
Posts: 151
Location: MN
SRAM Red ROY G. BIV

I'm excited to see what this is, but do not like the idea of them moving away from double tap and to 11 speed. Hopefully either the rumor mill is wrong, or they're able to wow me. It's birthday week after all. Don't **** it up for me, SRAM! :lol:


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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 10:35 pm 
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Posts: 97
craigtheduck wrote:
My bet: Sram Red White. Exactly the same as before just white and 30% more expensive. I hope I'm Wrong


Sram RED Wood and Betsy editions


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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 11:10 pm 
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Joined: Wed Sep 26, 2007 1:57 pm
Posts: 7871
Location: San Francisco, CA
Brilliant!

Yes -- my money's on 11. Not sure what's meant by abandoning double tap. I don't believe they'd do that.

One thing to consider is some of the early Shimano patents may have expired recently. But I don't see how that would affect SRAM's products. It might open the door for additional competitors, however.

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 Post subject: Re: SRAM news brewing...
PostPosted: Mon Nov 21, 2011 11:22 pm 
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Posts: 8148
Location: Los Angeles / Glendale, California
ergott wrote:
I can't stop looking at that pic. What the heck is that from??
:beerchug:


Tim and Eric Awesome Show, Great Job!

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