Does anyone know what happened to Engage? I can't keep to find a website for them anymore.
Press: engage is disengaged
Pressemitteilung: engage wird brach gelegt
The ax-lightness GmbH is sad to announce that its subcompany engage(-Bikes) is being phased out. Logistical reasons play a significant role here as well as in the first place a re-focusing on our core business and core competence: Producing state-of-the-art carbon bicycle products; qualitative reasons however can a priori be negated for the decision-making in discontinuing the engage brand.
The latest product releases of our main business, the ax-lightness GmbH, such as for instance our ax VIAL evo frame(s), the Selection seatposts as well as the Endurance Plus saddle, demonstrate that the price premium for „handlaminated in Germany“ becomes more and more fluid in comparison to high-quality Asian-made products, as was to be found with engage. Leading companies prove with their orders and investments in our OEM sector that Germany as a location for industry has a definite future in the upper grade segment. In order to continue both of our businesses – ax-lightness (products handlaminated in Germany) and engage (design by ax-lightness, production in Asia) – in a legitimate way, we simply lack the capacities and manpower, which has lead us to the decision to invariably concentrate all our competencies and energies on our own ax-lightness products, built in our manufacture in Creußen/Bavaria to that way further strengthen and push our core business.
As a consequence our label engage falls victim of this step. A decision that has by no means been easy as the products and components have rapidly, successfully and in a sustainable manner established themselves on the market and managed to flow in the concert of big names. In order to offer adequate lead times and thus to continuously place the brand successfully on the market, there is the need for us to master the enormous, steadily growing logistical demands, support expenses and input – time and energy that we consider to be absolutely essential and indispensable for our core business at ax-lightness, to line up even more professionally which brings the biggest benefit for our customers in the end.
We are now offering the current remainder of stock of engage products at discounted conditions, in order to literally „make room for something new“. That way we offer a 20% discount on our complete engage range. We strictly follow the „first come first served“ principle with these – only while stock lasts!