Aha! You see! It's true! Assos is overpriced. It's just a sales tactic really. Go into any furniture store. There are always sales. The full retail price is NEVER the actual real price. It is just some wildly over-inflated price to give the buyer the illusion that he is getting an awesome, great, sales deal when he is buying something half off. When in reality, the half-off price is probably the actual intended price to begin with.
This seems to come a lot around here... just what do you think the mark-ups are? You do realize that when a retailer has a sale on apparel, they are likely making very little to no money. And if it's the manufacturers that are raking in the dough... how much per yard do you think their fabrics cost? amount of fabrics needed per garment? manufacturing costs? A lot of people seem to think that clothing has a super high mark-up. It's not true... many times manufacturers are actually making LESS mark-up than they should and/or need to to make their 10% profitability just to keep the retail price where they want it to be.
So when you see your assos at half price, keep in mind that it's likely that the retailer is JUST braking even and that cost is probably less than 2x the cost of actually manufacturing the garment.
my couple of pennies' worth...
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