indrek wrote:madcow wrote:Sram is losing it fast to shimano due to shimano getting better (actually really good) and sram not speeding up their R&D and release cycles. Plus the sram pricing needs solving if they really want to compete with shimano. Sram had the "brand" benefit 2-3 years ago, but I think they are losing that, if not already... watching the RED "no batteries needed" add really makes me wonder what the h*** are they thinking...
This is an interesting thought that I actually had myself. Not too many years ago in the archery industry, one company touted itself as being the first single cam bow designer and that is all you needed, because it eliminated the cam timing issues associated with old double cam systems. Then other more forward thinking companies started to produce double cams that were designed infinitely better and worked. This same company continued to do the single cam shuffle and then created another company to produce a double cam.
In saying all this, to me it is pre-mature for SRAM to come out and say "No batteries needed." What will the campaign be when you come out with an electronic version..."Oops, batteries now needed."
HUMP